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CheckFree Corp.
3475
East Foothill Boulevard
Pasadena, California 91107
(626) 351-4664
www.checkfreecorp.com
Sales
$606
million
Business Description
CheckFree was founded in 1981 as an electronic payment processing company
and has become a leading provider of financial electronic commerce products
and services. Our current business was developed through the expansion of
our core electronic payments business and the acquisition of companies
operating in similar or complementary businesses.
Through our Electronic Commerce Division, we enable consumers to receive and
pay bills. For the year ended June 30, 2004, we processed approximately 583
million transactions, and delivered approximately 82 million e-bills. For
the quarter ended June 30, 2004, we processed nearly 163 million
transactions and delivered approximately 26 million e-bills. The number of
transactions we process each year continues to grow. For the year ended June
30, 2004, growth in the number of transactions exceeded 34%. The Electronic
Commerce Division accounts for approximately 75% of our annual revenue. On
June 22, 2004, we acquired American Payment Systems, Inc. (“APS”), a leading
provider of walk-in bill payment services to consumers. As part of the
Electronic Commerce Division, APS enables us to reach consumers we had not
previously serviced and to provide an additional service to billers.
Through our Investment Services Division, we provide a range of portfolio
management services to financial institutions, including broker dealers,
money managers and investment advisors. As of June 30, 2004, our clients
used the CheckFree APL portfolio accounting system to manage nearly 1.6
million portfolios, totaling more than $900 billion in assets. The
Investment Services Division accounts for approximately 14% of our annual
revenue.
Through our Software Division, we deliver software, maintenance, support and
professional services to large financial service providers and other
companies across a range of industries. Our Software Division is comprised
of three units, each with its own distinct set of software products. The ACH
Solutions unit provides software and services that are used to process more
than two-thirds of the nation’s nine billion Automated Clearing House
(“ACH”) payments. The CheckFree Financial and Compliance Solutions (“CFACS”)
unit enables organizations to manage their reconciliation and compliance
requirements. On November 1, 2003, we acquired HelioGraph, Ltd., a United
Kingdom-based company that brings a financial transactions management
solution with straight through processing expertise to us and expands our
international presence. The i-Solutions unit provides software and services
that enable end-to-end electronic billing and electronic statement creation,
delivery and payment. The Software Division accounts for approximately 11%
of our annual revenue.
We own many trademarks and service marks. This Annual Report on Form 10-K
contains trade dress, trade names and trademarks of other companies. Use or
display of other parties’ trademarks, trade dress or trade names is not
intended to, and does not, imply a relationship with the trademark or trade
dress owner.
Electronic Commerce Division
Introduction. The Electronic Commerce Division enables consumers to receive
and pay bills electronically. Its products enable consumers to:
• receive e-bills through the Internet;
• pay any bill — whether it arrives over the Internet or through traditional
mail — to anyone; and
• make payments not related to bills — to anyone.
Consumers using our services access CheckFree’s system primarily through
Consumer Service Providers (“CSPs”). CSPs are organizations, such as banks,
brokerage firms, Internet portals and content sites, Internet-based banks,
Internet financial sites, and personal financial management software
providers, that use our products to enable consumers to receive and/or pay
bills electronically. We have relationships with hundreds of CSPs. Some of
our largest CSPs, as determined by type of CSP and number of consumers using
our products, are Bank of America, Charles Schwab & Co., Navy Federal Credit
Union, MSN, PNC Bank, SunTrust Banks, Wachovia Bank, Washington Mutual, Inc.
and U.S. Bank. This list of our CSPs is not exhaustive and does not fully
represent our customer base. Consumers can also access our system through
CheckFree hosted biller direct sites or through www.mycheckfree.com, an
educational website where consumers can go to learn about and experience
electronic billing.
Industry Background. In 2003, 16.4 billion consumer bills were sent and 9.4%
of those were delivered online, according to TowerGroup. On average, the
cost to a biller of submitting a paper bill, including printing, postage and
billing inserts, is $1.10 per bill (according to a Gartner study). In
contrast, according to the same study, electronic bills reduce that cost by
over half. Today, approximately 55% of major billers present electronic
bills in one fashion or another, and an additional 30% of major billers have
firm plans to do so, according to Gartner.
In a 2001 study, the Federal Reserve estimated that 42.5 billion checks were
written in the United States in 2000, down from about 50 billion in 1995.
The use of checks for bill payment imposes significant costs on financial
services organizations, businesses and their customers. These costs include
the writing, mailing, recording and manual processing of checks. The
majority of today’s consumer bill payments are completed using traditional
paper-based methods. According to a March 2002 TowerGroup study of United
States consumer bill payment methods, of the estimated 20.6 billion consumer
bill payments forecasted for 2003, 72.1% were paid by paper check, 16% were
paid by electronic means and the remainder were paid by other means (cash,
payroll deduction, money order, etc.). By comparison, in 2002, consumers
used checks to pay 73.6% of bills, and paid electronically 14.2% of the
time. Many financial services organizations and businesses have invested in
the infrastructure for recording, reporting and executing electronic
transactions. We believe the broad impact of the Internet, the relatively
high cost of producing, printing and mailing a paper bill and the cost to
financial services organizations, businesses and customers of processing
paper checks will continue the trend toward increased usage of electronic
methods to execute financial transactions.
Products and Services. We provide a variety of products that allow consumers
to receive and pay bills. CSPs can offer our services to customers either
through a hosted application, known as CheckFree WebSM, or through various
protocols that link online banking applications to our Genesis billing and
payment engine. Through our CSPs, we support both Microsoft’s Money and
Quicken® for electronic bill payment. In addition, we offer a small
business-based version of CheckFree Web optimized for business users,
CheckFree Web for Small BusinessSM. All products feature the ability to “pay
anyone, anytime, anywhere” and the ability to receive hundreds of different
bills electronically. The next generation of CheckFree Web was released in
August 2004 and further advances the capabilities available to consumers,
including same day and next day payments, and substantial ease-of-use
improvements.
• Electronic Billing or e-Bill Services. As of June 30, 2004, consumers
could view 296 different e-bills through CSP websites or directly at our
website. The following billers are some of our largest electronic billing
customers, as determined by the number of consumers viewing and paying their
e-bills: Bank of America Credit Card, JC Penney Card Services, SBC, Sam’s
Club Credit, Macy’s, Home Depot Consumer Accounts, Lowe’s Consumer Credit
Card, Sprint PCS, Verizon Corporation and Texaco. Actual e-bills delivered
in the fourth quarter ended June 30, 2004, approached 26 million, which is
an increase of 15% over the nearly 23 million e-bills distributed in the
third quarter ended March 31, 2004, and an increase of more than 117% over
the nearly 12 million e-bills delivered in the fourth quarter ended June 30,
2003. For the year, we delivered about 82 million e-bills. The number of
CSPs where consumers can both view and pay bills grew by approximately 38%
in 2004, with 1,308 CSPs now offering full electronic billing and payment.
• Electronic Payment or the CheckFree PayAnyoneSM Service. Our PayAnyoneSM
service allows consumers to literally pay anyone electronically using a
variety of devices such as personal computers. Once a consumer has accessed
the system, he or she can either elect to pay an electronic bill delivered
by us or can instruct the system to pay any individual or company within the
United States. We complete this payment request either electronically, using
the Federal Reserve’s ACH, or in some instances other electronic methods
such as Visa ePay, or by issuing a paper check or draft.
• Automated Clearing House. The Federal Reserve’s ACH is the primary
batch-oriented electronic funds transfer system financial services
organizations use to move funds electronically through the banking system.
We access the ACH through an agreement with SunTrust Bank. Additional
information on the ACH can be found at the Federal Reserve Commission’s
website at www.federalreserve.gov.
• Paper Checks or Drafts. When we are unable to move the funds
electronically, we issue a paper check, drawn on our bank account, or a
paper draft, drawn on the consumer’s bank account.
• Payment Method Selection. Our Genesis system contains patented technology
that determines the preferred method of payment to balance processing costs,
operational efficiencies and risk of loss. We have been able to manage our
risk of loss by using this technology to adjust the mix of electronic and
paper transactions in individual cases such that, overall, we have not
incurred losses in excess of 0.41% of our revenues in any of the past five
years. We also maintained a reserve for these risks of $600,000 at June 30,
2004.
• Walk-in Bill Payment Services. Through our acquisition of APS, we are able
to offer walk-in bill payment services at more than 10,000 retail and agent
locations throughout the United States. The acquisition combines the APS
footprint with our current electronic billing and payment infrastructure to
offer billing organizations a wider number of payment processing services
from a single company.
Usage Metrics. We report usage metrics in several ways. We report global
numbers showing the total number of transactions. For the year ended June
30, 2004, we processed more than 583 million transactions and delivered
about 82 million e-bills, which represented growth in transactions of over
34% for the year. We also report usage based on the relationship we have
with the CSP, either a “Full Service” relationship or a “Payment Services”
relationship. A Full Service relationship is one with a CSP that outsources
the complete electronic billing and payment process to us. A Payment
Services relationship is one with a CSP that utilizes only a subset of our
electronic billing and payment services or uses one of our other Electronic
Commerce Division products. Using these metrics, for the year ended June 30,
2004, we processed approximately 440 million transactions related to Full
Service consumers and approximately 143 million transactions in the Payment
Services category.
The CheckFree Advantage. We have developed numerous systems and programs to
enhance our billing and payment products.
• Scalable Genesis Platform. The Genesis platform is an open infrastructure
created to process e-bills and payments. Prior to the acquisition of APS,
all transaction processing for all consumers using our services was
performed on the Genesis platform, enabling us to improve our economies of
scale.
• Sigma Quality. In fiscal year 2000, we began an internal Sigma quality
program, which ties employee performance evaluations and compensation to the
achievement of process and system improvements which drive customer
satisfaction. The program links key drivers of satisfaction to an internal
set of metrics of system availability and payment accuracy and timeliness,
to take our quality performance to 99.9%, or 4.6 Sigma. As a result of our
Sigma quality program, in 2003, we voluntarily raised our service level
agreements across our entire base of CSPs.
• Electronic Payment Rate. Electronic payments are more efficient than paper
payments, less expensive to process initially, result in fewer errors and
result in fewer customer inquiries. As of June 30, 2004, we completed over
79% of our payments electronically. This compares to 75% as of June 30,
2003. In addition to sending a large majority of our payments
electronically, we also have developed a process by which we include with
the payment additional information the receiving merchant has given us about
how its payment should be transmitted. We have established connectivity with
thousands of merchants to provide this additional information.
• Experienced Customer Care. We have approximately 775 trained, experienced
customer care and merchant services staff located in facilities in Dublin,
Ohio; Aurora, Illinois; and Phoenix, Arizona. The level and types of
customer care services we provide vary depending upon the customer’s or
CSP’s requirements. We provide both first- and second-tier support. When we
provide first-tier customer care, we handle all inbound customer calls, in
some cases under the CSP’s name. When we provide second-tier customer
support, we provide payment research and support, and the CSP handles its
own inbound customer calls. To maintain our customer care standards, we
employ extensive internal monitoring systems, conduct ongoing customer
surveys and provide comprehensive training programs.
• Real-Time Payment Processing for Walk-In Bill Payments. We offer billers a
“real-time” payment solution, meaning that billers can receive customer
payment information as soon as payments are made at one of our retail agent
locations, assuring that unnecessary service shut-offs of customers who pay
their bills at the last minute are avoided. Real-time payments also have the
advantage of minimizing calls to a biller’s call center by providing the
biller’s customer with the confidence that the biller has already received
his payment even before the customer leaves the agent location. Today, this
technology accounts for over one-third of the walk-in bill payments that we
process.
Our Business Strategy. Our business strategy is to provide an expanding
range of convenient, secure and cost-effective electronic commerce services
and related products to financial services organizations, Internet-based
information sites, businesses that generate recurring bills and statements,
and their customers. We have designed our services and products to take
advantage of opportunities we perceive in light of current trends and our
fundamental strategy. The key elements of our business strategy are to:
• Drive increased adoption of electronic commerce services by consumers. We
believe that consumers will move their financial transactions from
traditional paper-based to electronic methods if they have an
easy-to-access, easy-to-use, secure, and cost-effective method for receiving
and paying their bills electronically. To drive this transition, we make our
e-bill and payment services available directly, through CSPs and through
biller sites so that e-bills are available wherever consumers feel most
comfortable viewing and paying them. We also price our services to our
customers in such a way as to facilitate their offering electronic billing
and payment to a broad array of consumers. CSPs and billers pay us based on
the number of their consumers enabled to use our system, the number of
transactions we process, or some combination of both. The price charged for
each consumer or each transaction is negotiated individually with each CSP
and may vary depending on:
• the services provided to the consumers;
• the nature of the transactions processed; and
• the volume of consumers, transactions, or both.
We believe this flexibility equips our CSPs and billers to provide consumers
with services that will meet their needs, and that this flexibility makes it
more attractive for CSPs and billers to promote our electronic billing and
payment service.
• Continue to improve operational efficiency and effectiveness. We believe
that as our business grows and the number of transactions we process
increases, we will be able to take advantage of operating efficiencies
associated with increased volumes, thereby reducing our unit costs. Our
Sigma quality program, high electronic rate, consolidation of platforms, the
scalability of the Genesis system and high-quality customer care centers all
help us achieve greater efficiencies.
• Drive new forms of electronic commerce services. We intend to leverage our
infrastructure and distribution channels to address the requirements of
consumers and businesses in new electronic commerce applications. For
example, through our purchase of APS, we now offer a more complete suite of
payment services to meet the needs of consumers and billers. In addition,
our core payment and processing network can manage person-to-person and
small business payments, as well as payments made at Internet merchant
sites.
Technology, Research and Development. Our core technology capabilities were
developed to handle settlement services, merchant database services and
online inquiry services on a traditional mainframe system with direct
communications to businesses. We have implemented a logical, nationwide
“n-tier” internetworking infrastructure, which networks together any number
of other networks, passing transaction data among them. For example, we
internetwork together networks of billers, consumers, CSPs, retail agents
and financial institutions to complete electronic billing and payment
transactions. Consumers, businesses and financial services organizations
access our electronic billing and payment transaction internetworking
infrastructure through the Internet, dial-up telephone lines, privately
leased lines or various types of communications networks. Our computing
complex in Norcross, Georgia, houses a wide variety of application servers
that capture transactions and route them to our back-end banking, billing
and payment applications for processing. The back-end applications are run
on IBM mainframes, Intel platforms or Unix servers. We have developed
databases and information files that allow accurate editing and initiation
of payments to billers. These databases have been constructed over the past
23 years as a result of our transaction processing experience.
As part of our disaster recovery systems, we utilize IBM Business Recovery
Services and EMC’s remote disk mirroring technology. Using this system, we
are able to recover technical infrastructure, client communications,
in-flight payments and first-tier customer care within 24 hours.
We maintain a research and development group with a long-term perspective of
planning and developing new services and related products for the electronic
commerce and financial application software markets. Additionally, we use
independent third party software development contractors as needed.
Sales, Marketing and Distribution. Our marketing and distribution strategy
has been to create and maintain distribution alliances that maximize access
to potential customers for our services. We do not, for the most part,
market to, or have a direct relationship with, consumers or end-users of our
products and services. We believe that these alliances enable us to offer
services and related products to a larger customer base than can be reached
through stand-alone marketing efforts. We seek distribution alliances with
companies who have maximum penetration and leading reputations for quality
with our target customers. These alliances include our relationship with
CSPs; with billers; with Biller Service Providers (or BSPs) such as Kubra
Data Transfer, Ltd., and CSG Systems, Inc.; and with value-added resellers
such as Fiserv, FundsXpress, Digital Insight, PSCU Financial Services and S1
Corporation. This list of BSPs and resellers is not exhaustive and does not
fully represent our customer base.
In order to foster a better understanding of the needs of our CSPs, billers,
BSPs and resellers, we employ a number of relationship managers assigned to
each of these specific customers. We also employ marketing personnel to
facilitate joint consumer acquisition programs with each of these customer
groups, and to share industry knowledge and previously developed campaigns
with their marketing departments. Our alliance partners market our services
in numerous ways, including television, radio and print advertising, in some
cases offering bill payment services for free.
Competition. We face significant competition for all of our products. Our
primary competition is the continuance of traditional paper-based methods
for receiving and paying bills, both on the part of consumers and billers.
In addition, the possibility of billers and CSPs using internal development
and management resources to create in-house systems to handle electronic
billing and payment remains a competitive threat.
Metavante, a division of Marshall and Ilsley Corporation, competes with us
most directly from the perspective of providing pay anyone solutions to
financial services organizations. Since 2001, Metavante has either purchased
or announced the purchase of four companies associated with some aspect of
electronic billing or payment: Cyberbills, Derivion, Paytrust and Spectrum.
A number of other companies compete with us by providing some, but not all,
of the services that make up our complete e-bill and electronic pay anyone
service. For example, MasterCard International provides a service which
allows electronic payment to certain merchants.
Western Union, a division of First Data Corporation (“FDC”), and Viad
compete with our walk-in bill payment services. Each has a national network
of retail and agent locations. We also compete with smaller walk-in bill
payment providers in different regions of the United States and with billers
who have created in-house systems to handle walk-in bill payments.
Other Products and Services. In addition to the electronic billing and
payment service products, the Electronic Commerce Division also offers a
credit card account balance transfer product, a credit card refund balance
product, an automated recurring payments and software service, which is
primarily installed at health clubs throughout the United States, and other
forms of wholesale and retail payment solutions.
Acquisitions. Our current business was developed through expansion of our
core Electronic Commerce business and the acquisition of companies operating
in similar or complementary businesses. Our major acquisitions related to
the Electronic Commerce Division include Servantis Systems Holdings, Inc. in
February 1996, Intuit Services Corporation in January 1997, and MSFDC, L.L.C.
(“TransPoint”) in September 2000. In October 2000, we completed a strategic
agreement with Bank of America, under which we acquired certain of Bank of
America’s electronic billing and payment assets. In June 2004, we acquired
APS.
Investment Services Division
Introduction. The Investment Services Division provides a range of portfolio
management services to help more than 275 financial institutions, including
broker dealers, money managers and investment advisors, deliver portfolio
management, performance measurement and reporting services to their clients,
primarily for processing separately managed accounts (“SMA” or “SMAs”).
Our client base includes investment advisors, brokerage firms, banks and
insurance companies. Our fee-based money manager clients are typically
sponsors or managers of “wrap,” or SMAs, money management products, or
institutional money managers, managing investments of institutions and high
net worth individuals. We also support a growing number of third party
vendors providing turnkey solutions.
Investment Services’ primary product is a real-time portfolio management
system called CheckFree APL, which is used by 40 of the top 50 brokers in
the United States and 36 of the top 40 money managers. As of June 30, 2004,
our clients used the CheckFree APLSM portfolio accounting system to manage
nearly 1.6 million portfolios representing more than $900 billion in assets.
Industry Background. Industry analysts (including Cerulli Associates and
Financial Research Corporation (2003)) predict a compound annual growth in
the SMA business to exceed 20% over the next several years. This projected
growth is due primarily to the marketing of fee-based services, like SMAs by
brokerage companies, and consumers’ desire to more efficiently manage the
tax implications of their investments by leveraging SMAs.
Products and Services
Our
portfolio management products and services provide the following functions:
• proposal generation;
• account open and trading capabilities;
• performance measurement and reporting;
• decision support tools;
• tax lot accounting;
• multiple strategy portfolios;
• straight through processing; and
• Depository Trust Corporation interfacing.
In fiscal 2003, we enhanced our CheckFree APL product by creating a Multiple
Strategy Portfolio (“MSP”) solution. This solution allows our clients to
track, on a combined basis, the portfolios of their customers, even when
multiple portfolios are managed by different asset managers. We currently
have 21 clients using this solution and over 30,000 accounts under
management.
Revenues in our portfolio management services are generated per portfolio
under management through multiple year agreements that provide for monthly
revenue on a volume basis. Revenue from our information services and
software is typically generated through multi-year or annual agreements.
Technology. Our Investment Services Division utilizes IBM technology to run
the portfolio management software on a Unix platform. Services are provided
primarily as a service bureau offering with the data center residing in
Chicago, Illinois and four concentration hub sites located in Jersey City,
Newark, Boston and San Diego. In addition to the dedicated private network,
clients use frame relay services from several companies to access services.
We plan to introduce a new technology platform to replace our existing
platform over the next few years that will include enhanced functionality
and further drive reductions in processing costs.
Sales, Marketing and Distribution. We market CheckFree APL through our
direct sales force. We generate new customers through direct solicitation,
user groups and advertisements. We also participate in trade shows and
sponsor industry seminars for distribution alliances.
Competition. Investment Services competes with potential customers building
their own internal portfolio accounting systems. We also compete with
providers of portfolio accounting software and services like Advent
Software, DST, Vestmark, and IDS, and service bureau providers like SunGard
Portfolio Solutions and Financial Models Company.
Other Products and Services. In addition to our APL portfolio management
products, the Investment Services Division also offers proposal generation,
investment performance, and reporting products and services. Marketed under
M-Pact, M-Search® and M-Watch®, these products manage data for 1,300
managers and 5,600 investment products.
Acquisitions. Our current business was developed through the acquisition of
Security APL, Inc. in May 1996, and Möbius Group, Inc. in March 1999.
Software Division
The Software Division operates three units, each of which delivers software,
maintenance, support and professional services. These units are ACH
Solutions, CFACS, and i-Solutions.
• ACH Solutions. Our ACH Solutions unit provides ACH software and services.
ACH is the primary batch-oriented electronic funds transfer system financial
services organizations use to move funds electronically through the banking
system. Approximately 80% of the nation’s top 50 ACH originators use our
solutions for ACH processing, and more than two-thirds of the nation’s nine
billion ACH payments are processed each year through institutions using our
software systems. In addition to the United States, we have provided
electronic payment technology in Asia, South America and Central America.
ACH Solutions markets software under the product name PEP+™ (Paperless Entry
Processing System). PEP+ is an online, real-time system that enables the
originating and receiving of payments through the ACH system. These
electronic transactions are substitutes for paper checks, and are typically
used for recurring payments such as direct deposit payroll payments;
corporate payments to contractors and vendors; debit transfers that
consumers make to pay insurance premiums, mortgages, loans and other bills;
and business-to-business payments. Our PEP+reACH™ product, that can be used
with our PEP+ software, allows returned checks, checks at the point-of-sale,
and checks sent to a lockbox to be converted to electronic payments.
• CheckFree Financial and Compliance Solutions. CFACS provides software and
professional services that enable organizations to perform automated
reconciliation and maintain compliance with federal and state regulations.
Banks, bank holding companies, securities and insurance firms, corporations,
and government agencies use our reconciliation and compliance products and
services. Our reconciliation solutions are marketed under the CheckFree
RECON-Plus™ and CheckFree RECON Securities™ brands. These systems reconcile
high volumes of complex transactions that are spread across multiple
internal and external systems and include securities transaction processing,
automated deposit verification, consolidated bank account reconciliation and
cash mobilization, and improved cash control. In fiscal 2002, we released
RECON-Plus Frontier™, a multi-tier reconciliation system that operates over
the Internet. In November 2003, we acquired HelioGraph, Ltd. to expand our
product set to provide intelligent workflow and control applications to
optimize business process management. Our solutions enable the management,
monitoring and measurement of the flow of securities and cash transactions
across a local or global enterprise. These products are marketed under the
names CheckFree TradeFlow TPM™, CheckFree Message Broker™, CheckFree Message
Workstation™ and CheckFree eVent™. The CFACS compliance products support
unclaimed property management and compliance reporting.
• i-Solutions. i-Solutions provides end-to-end business-to-consumer and
business-to-business software and services for electronic billing and
electronic statement creation, delivery and payment.
CheckFree i-Solutions software enables billers to create online bills and
statements and distribute them to their customers for viewing and payment.
Our software and outsourced application hosting services deliver:
• e-bill and e-statement creation;
• e-bill and e-statement delivery;
• e-bill payment transaction management and security;
• e-bill payment tracking and history;
• online marketing from the biller to its customers; and
• customer care.
i-Solutions products are marketed around the world and i-Solutions software
has been sold in 23 countries.
Licenses. We generally grant non-exclusive, non-transferable perpetual
licenses to use our application software at a single site. Our standard
license agreements contain provisions designed to prevent disclosure and
unauthorized use of our software. License fees vary according to a number of
factors, including the types and levels of services we provide. Multiple
site licenses are available for an additional fee. In our license
agreements, we generally warrant that our products will function in
accordance with the specifications set forth in our product documentation.
License fees are generally due upon software delivery to the customer.
Maintenance and Support. Maintenance includes enhancements to our software.
Customers who obtain maintenance generally retain maintenance service from
year to year. To complement customer support, we frequently participate in
user groups with our customers. These groups exchange ideas and techniques
for using our products and provide a forum for customers to make suggestions
for product acquisition, development and enhancement.
Professional Services. We offer implementation services building customer
applications around our products.
Sales, Marketing and Distribution. We market software products through our
direct and indirect sales force. Salespersons have specific product
responsibility and receive support from technical personnel as needed. We
generate new customers through direct solicitations, user groups,
advertisements, direct mail campaigns and strategic alliances. We also
participate in trade shows and sponsor industry technology seminars for
prospective customers. Existing customers are often candidates for sales of
additional products or for enhancements to products they have already
purchased. We also market through resellers for certain geographies and
vertical markets.
Competition. The computer application software industry is highly
competitive. We believe that there is at least one direct competitor for
most of our software products, but no competitor competes with us in all of
our software product areas.
In the electronic statement creation and financial applications software
markets, we compete directly or indirectly with a number of firms, including
large diversified computer software service companies and independent
suppliers of software products. CheckFree i-Solutions’ electronic statement
and billing creation software products compete primarily with edocs, Inc.,
Avolent Software and with billers building their own solutions rather than
buying software or outsourcing the service. The RECON-Plus products compete
with Accurate and SmartStream. Our PEP+ products compete with Transaction
Systems Architects, Inc.
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