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Cooper+Simmons Media Architects 650-303-1667 1325
Howard Avenue #804 Contact E-mail: susan@coopersimmons.com
Business Description The
professionals at CSMA are media architects. The company combines the science
and art of its discipline to build media programs that meet its clients
advertising needs, from brand support to lead generation to ROI. The company
uses its proprietary media analysis tool -- the Media Channel Effectiveness
Index TM (MCEI) on the front end to set goals to determine what media mix
will work. The MCEI is used to perform ongoing analysis during the campaign,
at the back end to measure how well it succeeded, and to set a benchmark for
future programs.. Equally important is the company's media planning
artistry. The company finesses the options, mixing and re-mixing until an
elegant, high-performance media strategy -- one keyed to the client's goals
- emerges. The company's approach, which is media agnostic and focuses on
being a strategic partner to our clients, provides true media
accountability. Media Buying Agencies - Category Directory |
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