HA-LO Industries, Inc. - Advertising

(847) 647-2300

5980 Touhy Avenue

Niles, IL 60714

www.halo.com

Business Description

HA-LO is a full service, innovative brand marketing organization whose
diverse marketing disciplines are centered around its client's brand. Brand
marketing builds the value of the brand by connecting it with target
audiences to achieve strategic marketing objectives. The Company is organized
into two segments: promotional products and marketing services.

HA-LO's promotional products group is the leading player in the
fragmented promotional products industry with over 2.8% of market share.
Promotional products allow a company to physically connect brands with
identified target markets and individuals through repeated exposure to
merchandise that builds brand awareness, enhances brand recognition and
creates brand loyalty.

HA-LO's marketing services segment provides full-service brand
marketing capabilities focusing on connecting the brand with the consumer at
strategic points of contact. HA-LO offers complete brand marketing services
such as advertising, promotion, merchandising, direct and database marketing,
retail planning, event marketing, field marketing, and sports marketing.