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Logitech - Company Profile
www.logitech.com
US
Contact Info:
6505
Kaiser Drive
Fremont, California 94555
(510) 795-8500
Sales
$1.3
billion
Business Description
Logitech is a leader in the design, manufacture and marketing of personal
interface products for personal computers and other digital platforms. The
Company’s product family includes webcams, mice, trackballs, and keyboards
for the PC; interactive gaming controllers, multimedia speakers and headsets
for the PC and for gaming consoles; mobile headsets; 3D control devices; and
with its recent acquisition of Intrigue Technologies, advanced remote
controls.
Logitech offers rich and varied access to the world of digital information.
The Company’s products provide user-centric solutions intended to be easy to
install and easy to use. Many of the products include integrated software
for seamless compatibility and added functionality. Logitech’s personal
interface products are often the most frequent point of physical interaction
between people and the digital world. As such, they are a significant factor
in determining the man/machine interface and in increasing its richness.
These products allow users to personalize and enrich their computing
environment, and to easily operate in a variety of applications. The Company
is committed to offering products that bring together the tools that
business people, home users, and computer gamers need to make their
experience more effective, comfortable, and enjoyable. The Company’s
products are sold through a variety of channels, including consumer
electronics retailers; mass merchandisers; specialty electronics, computer
and telecom stores; value added resellers; online merchants and OEMs.
The Company’s retail products increasingly target and appeal directly to
consumers and businesses as they purchase add-on devices for their PC or
gaming console. Logitech’s products are purchased as add-ons for enabling
applications that require dedicated devices, including webcams, PC headsets,
steering wheels and joysticks for PC and console games. The products are
also purchased to replace the basic peripherals that originally came with
the PC or game console with devices that offer increased comfort,
flexibility and functionality. Logitech’s OEM products are a frequent choice
among PC manufacturers, who need high-quality, affordable, and functional
personal interface products in high volumes.
Over the past 20 years, Logitech has established itself as a leading
designer, manufacturer and marketer of computer control devices (mice and
trackballs). Building on this leadership position, the Company has
capitalized on the growth in personal computing and the advent and growth of
the Internet by significantly expanding its product offerings to include a
wide range of interface devices for PCs. Logitech is a worldwide leader in
radio-based cordless input devices, offering a comprehensive selection of
cordless keyboards, mice and gaming controllers. The Company also has become
a leader in the PC video camera market. In addition, Logitech has emerged as
a leading provider of multimedia speaker systems and PC voice access
products. More recently, the Company has become a pioneer in the area of
digital writing, working with industry partners on solutions based on a
Logitech digital pen that captures handwritten information in a digital form
for easy transfer to the PC.
Through integrated hardware and software functionality, Logitech products
for the PC platform are optimized for the Internet. The Company provides
Internet webcams that enable “one-button” video instant messaging and
feature mobile video technology that allow users to send live video to
mobile phones; and keyboards and mice that are one click away from the
Internet. These product offerings demonstrate Logitech’s commitment to
ensuring a user-friendly and effective Internet experience.
Expanding into new markets, Logitech now produces interface devices for
platforms such as gaming consoles and mobile phones. The Company produces
controllers for the popular gaming consoles, as well as supporting features
for specific games. For example, the Company’s line of steering wheels
support popular driving games, including Gran Turismo™ and Formula One™.
Logitech also manufactures webcams and headsets for gaming consoles,
including the EyeToy™ camera and the USB Headset for the PlayStation®2. For
mobile phones, Logitech offers comfortable headsets, including a cordless
headset for phones that use the Bluetooth® wireless technology. The
Company’s recent acquisition of Intrigue Technologies expands its presence
in the digital living room and introduces a new line of personal interface
devices for home entertainment systems to Logitech’s product portfolio.
Intrigue’s current line of advanced remote controls, with Smart State
Technology™ Activity Control provides simple, intuitive control of even the
most elaborate entertainment system.
Logitech has long been at the forefront of technological innovation, with a
list of more than 50 industry “firsts” to its name and a patent portfolio of
more than 90 patents. In pointing devices, the Company led in optical
sensing technology with the opto-mechanical mouse in 1982, and the first
cordless optical mouse in 2001. The Company was also among the first to
market a digital still camera in 1991.
The Company has continually embraced new connectivity technologies and
standards. Logitech demonstrated the first working USB prototype at the Fall
Comdex in 1995. In addition, the Company pioneered digital radio-based
cordless mice and keyboards and introduced the first Bluetooth-based
peripheral, the Logitech Cordless Presenter™ designed for electronic
presentations. In 2003, Logitech introduced another breakthrough product
using Bluetooth technology, the diNovo™ Media Desktop™, which acts as a hub
for connectivity between a desktop PC and Bluetooth devices. Logitech will
continue to monitor the connectivity environment, in order to optimize the
user experience when interfacing with digital information.
The Company believes the following to be among its key competitive
strengths:
• Substantial Technical Expertise. Logitech has accumulated significant
expertise in the key engineering disciplines that underlie its products. For
example, Logitech engineers have continually enhanced motion-encoding
technology for control devices over several distinct generations. They have
developed several radio transmission technologies for cordless operations,
developed new applications for webcams, and enabled the integration of new
controllers in console gaming. Many of the technologies involved in these
developments have applications across multiple product offerings, allowing
the Company to leverage its accumulated investment.
Logitech believes its future lies not only in its strong internal technical
resources, but also from partnering with other industry leaders with
complementary technologies that promise to make the interface more
productive, natural and enjoyable. This partnering has resulted in devices
that provide enhanced realism by incorporating force feedback or optical
sensing, and it has resulted in digital writing technologies.
• Product Definition, Technology and Industrial Design Excellence. Logitech
understands the balance between features and complexity, functionality and
style, price and performance. The Company believes its ability to produce
world class, user-centric industrial designs, coupled with innovative
technologies that deliver true benefit to the consumer, sets it apart from
competitors. Logitech has repeatedly received awards for design and
innovation. During the past year, the Company’s product designs received the
following awards: “red dot,” IDEA (Industrial Design Excellence Award),
several iF Industrie Forum Design awards, Good Design and a CES Innovations
Award. Logitech’s cutting-edge technology, evidenced by products such as the
diNovo™ Media™ Desktop, the QuickCam® Orbit and QuickCam Sphere, the Z-680
Speakers, the Pocket Digital™ Camera, MX™700 Mouse, MOMO® Racing Force
Wheel, and others, garnered numerous top billings, Editors Choice, Product
of the Year, Best of What’s New, and more, in a variety of publications such
as Popular Science, PC World, PC Magazine, Computer Gaming World, Maximum
PC, and in many additional media outlets worldwide.
• Retail Brand and Distribution. The Company believes the Logitech brand
name and industrial designs are recognized worldwide as symbols of product
quality, innovation, ease of use and price performance. The Company enjoys a
strong and growing brand presence in more than 100 countries. During fiscal
year 2004, the Company sold more than 47 million Logitech branded products.
The Company believes that in the consumer market, brand identity and brand
awareness are important components of the purchase decision, and that as
competition intensifies, the ability to secure shelf space will increasingly
become a competitive advantage. Logitech’s brand has enabled the Company to
build an extensive retail distribution network and to obtain this critical
shelf space. Today, the strength of this brand is apparent in the PC and
console OEM channel as well, where systems manufacturers and integrators, as
well as game publishers are choosing to bundle Logitech-branded products
with their offerings.
• Strength on the Desktop. As it broadens its product portfolio beyond the
PC platform, Logitech has also continued to expand its presence on the PC
desktop, with its product portfolio encompassing a broader range of
interface devices that people use everyday as they work, communicate and
play at their PC. The Company’s interface devices bring together on the
desktop a broad variety of products that individuals – business people, home
users, gamers and others – need to make their time on the Internet and time
at the computer more productive, comfortable and enjoyable. As a result, the
Company is positioned to offer “one-stop shopping” for peripherals that have
been designed to work seamlessly together.
Logitech aggressively pursues several important aspects of today’s desktop,
including the freedom and flexibility of cordless solutions, easy
Internet-based visual communication, integration of personal digital
assistants, or PDAs, and mobile phones with the PC, and other innovative
technologies.
• Volume Manufacturing Capability Resulting from Strong OEM Relationships.
The Company believes its established manufacturing capabilities are a
significant competitive advantage. Over the past ten years the Company has
built a significant manufacturing presence in Asia, where its ISO
9000-certified manufacturing facilities are currently producing more than 60
million units per year. As a result, Logitech has been able to maintain
strong quality process controls and has realized significant cost
efficiencies. Further, the Company is currently expanding its Suzhou
operations with the construction of a new factory to provide for additional
productive capacity to meet future demand. The new facility will initially
have 30% greater capacity than the Company’s existing operations as well as
the potential to double beyond that. The Company’s manufacturing expertise
extends beyond production to include logistical support, just-in-time supply
and process engineering.
Logitech’s world-class manufacturing capability and expertise allows
Logitech to continue its long-established relationships with large OEM
customers. The Company currently sells to the majority of the world’s
largest PC manufacturers, as well as to most of the next layer of systems
manufacturers and integrators. Because Logitech’s engineering and design
staffs work collaboratively with OEM customers on the specifications for
future products, the Company believes its OEM relationships provide it with
valuable insight into the future of the computer marketplace and technology
trends. Over the past twelve months, Logitech has extended its OEM presence
beyond its traditional customer base, and it now supplies several of its
products to console platform manufacturers and game publishers.
The combination of a strong retail brand and a high-volume manufacturing
operation linked to its OEM success, provides Logitech with a competitive
advantage that we believe is unparalleled by its competitors.
• Global Presence. Logitech is a global company capable of drawing upon the
strengths of its global resources, global distribution system and
geographical revenue mix. With manufacturing facilities in Asia, engineering
teams in the U.S., Asia and Europe, major distribution centers in North
America, Europe and Asia, as well as with sales and marketing offices in
major cities worldwide, the Company has access to leading technology,
markets, personnel and ideas from around the world. The Company believes
that by fostering a strong international culture, it is able to capitalize
on the worldwide marketplace by meeting the needs of customers in many
countries.
Products
Logitech operates in a single industry segment encompassing the design,
development, production, marketing and support of personal interface
products. Most of the Company’s products share certain characteristics such
as common customers, common sales channels or common company infrastructure
requirements.
Logitech’s personal interface products include input and pointing devices
such as corded and cordless mice, trackballs, and keyboards; interactive
gaming devices such as joysticks, gamepads and steering wheels; multimedia
speakers; headsets; web cameras; and with its acquisition of Intrigue
Technologies, advanced remote controls. The Company’s product families are
summarized below.
• Mice. Logitech offers many varieties of mice, sold through OEM, system
builder and retail channels. Most cordless pointing devices from Logitech
use the Company’s proprietary 27 MHz digital radio technology to transmit
data to the host computer. Optical technology is rapidly replacing the ball
with a tracking system that works via light, using a light beam to
illuminate surfaces on which the mouse is traveling. All premium retail
models are bundled with Logitech® SetPoint® software, enabling users to
program mouse buttons for specific tasks (for example, double-click) and to
scroll through long documents and Web pages. New models in Logitech’s
Click!™ series feature the Company’s tilt wheel plus zoom capability, which
allow users to scroll in three dimensions. These mice also include a
mini-receiver that makes it easier for consumers to install and use their
cordless mouse. The Company’s MX™ series of mice is powered by the MX
Optical engine, which captures up to 5.8 megapixels of surface tracking
information every second. The series features eight programmable buttons,
including a quick switch program selector and a proprietary “cruise control”
scrolling system that provides rapid document scrolling. Logitech’s newest
addition to the MX series is the MX™510, a high-performance corded mouse for
precision gamers. The flagship product of the MX family, the cordless,
rechargeable MX™700, uses Fast RF™ technology for a response rate equal to
that of a corded USB connection. The Company also sells both corded and
cordless mice that are designed specifically for OEM customers. The Company
also introduced its first Bluetooth® product in 2002 – the Logitech Cordless
Presenter™, designed for electronic presentations. In 2003, Logitech
introduced the MX™900 Mouse, which is a Bluetooth version of the MX700.
• Trackballs. Logitech produces several trackballs for the retail channel.
All corded and cordless models use the Company’s patented Marble® optical
sensing technology, which enables reliable, accurate operation without the
need to regularly clean the device to prevent buildup of dust or grease. The
newest Cordless Optical TrackMan® trackball features a “cruise control”
scrolling feature as well as several new programmable buttons to enhance
usability.
• Keyboards and Desktops. Logitech offers a variety of corded and cordless
keyboards, from the newest award-winning top-of-the-line diNovo™ Media
Desktop™, which has redefined desktops with a sleek new low-profile keyboard
style, a separate Media Pad and a rechargeable mouse that serves as a
Bluetooth hub, to the basic Access™Keyboard, an affordable, attractive
corded unit. All premium keyboards offer Logitech’s innovative iTouch®
software or Setpoint Software for Bluetooth. iTouch features one-touch
access to various Internet sites and key functions, making it easy to listen
to music on the Web and download MP3 files. In addition, it provides quick
access to favorite Web sites, email and search functions. The diNovo Desktop
also ships with Logitech developed Media Desktop Software, which includes a
full-screen media interface that is visible from up to 10 feet away, and can
be controlled by the Media Pad from a range of up to 30 feet.
• Digital Pen. The Logitech io™ Digital Pen establishes a new category of
input devices. The Logitech io pen, based on the Anoto digital pen and paper
functionality, lets people easily store, organize, and retrieve their
handwritten information by simply writing with ink on paper. While using the
special Anoto grid paper, an optical sensor embedded in the pen captures the
handwritten images, storing up to 40 pages in memory. This captured digital
information can then be transferred into the PC by synching the pen via a
USB cradle. The Logitech io solution offers total mobility because all the
user needs to carry is the pen and a digital paper notebook.
• Web Cameras. Logitech’s QuickCam® family of PC webcams features easy
installation and powerful software for enhanced visual communication over
the Internet. QuickCam cameras can be used to send images or video clips
through email or to complement Instant Messenger applications with real-time
video. Logitech’s new QuickCam Orbit™ features mechanical pan and tilt, as
well as automatic face-tracking. The Logitech QuickCam Orbit, QuickCam Pro™,
Quick Cam Messenger™ and QuickCam Zoom™ lines include a built-in microphone
to enhance the Internet video experience.
• PC Game Controllers. Logitech offers a full range of controllers for PC
gamers. The products address key game genres: joysticks for flying, steering
wheels for driving, and gamepads for sports, action, and adventure games.
Though the products are very different in nature due to their different
target applications, they are united by Logitech’s attention to quality and
excellence of design. They also share some core Logitech technologies, such
as cordlessness, force feedback, and optical sensing. Logitech consistently
breaks new ground in PC game controllers with award-winning products such as
the Logitech MOMO® Force steering wheel and the Logitech Freedom 2.4
cordless joystick.
• Console Game Controllers and Accessories. Since entering the console
market three years ago, Logitech has consistently broadened its line with
popular products in strategic segments. Logitech is now offering products
for all three of the top platforms (PlayStation®2, Xbox™, and GameCube™) and
is working closely with those platform providers and game developers
throughout the world to develop new applications and technologies for this
market. With its expertise in force and vibration feedback, cordlessness,
voice input, and video input, Logitech is enabling a broad range of new
gaming experiences. Logitech provides retail hardware, such as the Logitech
Driving Force™ wheel and Logitech Cordless Controllers, and OEM hardware
including the USB headset and the Sony EyeToy™ camera. To enable this
hardware and ensure high-quality support within games, Logitech also
provides state-of-the-art software drivers and tools to game developers.
• Multimedia Speakers. The Company’s multimedia speakers are designed for
three different user groups: Basic PC Users listening for the sounds of
audio affirmation from multimedia software such as email and educational or
basic music applications; Audio Enthusiasts wanting full fidelity music from
CDs, MP3s, and DVD programs; and Gamers/Desktop Theater Users desiring the
most involved surround sound experience. The Company offers a range of
models from its flagship multi-platform, 500-watt Logitech® Z-680 speakers
(which work with PCs, game consoles, televisions and DVD players), featuring
THX approval, and 5.1 channels, to high-volume, entry-level 2-piece speaker
systems. The flagship models consistently garner multiple best-in-class
awards, affirming the Logitech brand in the speaker market.
• PC and Game Console Headsets and Microphones. Logitech offers a complete
line of voice access headsets and microphones. This line is designed to
provide the best performance from many PC and game console applications,
including voice-over-Internet communication, speech recognition, and video
game voice command. Logitech is the world’s largest producer of USB headsets
for PCs and game consoles.
• Mobile Phone Headsets. Logitech’s family of innovative corded and cordless
mobile phone headsets addresses the active lifestyle of users. In this area,
the Company continues to incorporate advanced technologies, such as
Bluetooth, as well as thoughtful industrial design to produce a superior
user experience. While they provide an enhanced user experience, the
headsets are extremely price competitive.
• 3D Motion Controllers. The Company’s subsidiary, 3Dconnexion, offers 3D
input devices for the growing field of 3D motion control, used in the CAD
(Computer Aided Design), EDA (Electronic Design Automation), GIS (Geographic
Information Systems) and DCC (Digital Content Creation) markets. More than
200,000 professionals use 3Dconnexion motion controllers, including its
SpaceBall®, SpaceMouse®, CadMan®, SpaceNavigator™ and SpaceTraveler™. All
3Dconnexion motion controllers leverage the productivity benefits and
comfort of working with two hands – one hand on the mouse to select, modify
or annotate, and the other hand on the motion controller to navigate.
• Advanced Remote Controls. The Company’s recent acquisition of Intrigue
Technologies expands its presence in the digital living and introduces a new
line of personal interface devices for home entertainment systems to
Logitech’s product portfolio. Intrigue’s current line of advanced remote
controls with Smart State Technology™ Activity Control provides simple,
intuitive control of even the most elaborate entertainment system. Also, its
Smart State Database of electronic devices can support infrared-controlled
devices made by any manufacturer. With interactive media capabilities, the
controls allow users to select TV Shows, movies or music titles from the
interactive display. The advanced remote controls also have the capability
to control other devices, including lights and PCs.
Industry Overview
Increasingly affordable prices and wider availability of business, consumer
and education applications have created a very large installed base of
personal computers. The market penetration of PCs and other information
access devices, already high in developed countries, is likely to increase
worldwide.
In addition, continuing growth in processing power and communications
bandwidth, the increased accessibility of digital content and the pervasive
access and use of the Internet, create opportunities for new applications,
new users and dramatically richer interactions between users and digital
information.
These developments create new demands by users wanting to take full
advantage of this increased processing power, new applications and new
technologies in an intuitive, productive, comfortable and convenient manner.
Today’s PCs have evolved from productivity tools for word processing into
affordable multimedia appliances or “digital hubs” capable of creating and
manipulating vast amounts of graphics, sound and video. The interface
devices sold with most new PCs are quite limited in the functionality they
provide. This is especially true where the need to offer new personal
computers at low prices dictates basic, no-frills peripherals such as a
basic mouse and alphanumeric keyboard. Logitech believes the expanded
capabilities of PCs, and the large installed base, present a significant
opportunity for companies that provide innovative personal interface
products for the computer, as basic input devices alone cannot effectively
harness this new power and fully enable many of the newest applications.
Therefore, on one hand, PC manufacturers continue to require large volumes
of simple interface devices. On the other hand, the after-market (that is,
the market for peripheral upgrades and add-ons sold separately from the
basic PC) grows as consumers demand more function-rich interface tools, and
as the PC plays an ever-increasing role in the new digital lifestyle.
In addition, Logitech believes that trends established in the consumer
electronics market, such as brand identity, affordability, ease of
installation and use, as well as visual appeal, have become important
aspects of a purchase decision when buying a PC and personal interface
devices.
Personal interface device opportunities increasingly exist for non-PC
platforms, such as video game consoles, mobile phones and home entertainment
systems. As these additional platforms deliver added functionality,
increased processing power and growing communications capabilities, Logitech
expects demand to increase for add-on, complementary devices, connected to
these platforms. The product expertise Logitech has developed around the PC
platform extends to these new platforms as well and provides further
opportunity for growth and leverage.
Business Strategy
Logitech’s objective is to strengthen its leadership in the growing market
for personal interface products, linking people to the digital world
wherever and whenever they need to access digital information to
communicate, learn and play. The Company has historically served the
installed base of PCs by offering innovative personal interface devices to
address the needs of the desktop. While PCs are being used more and more as
the digital hub to access information and communicate, other platforms such
as game consoles and cell phones are also becoming a rich resource for
people to access information, communicate and enjoy an expanding offering of
interactive games. Logitech believes that the Company is well positioned to
take advantage of the many opportunities in this growing marketplace.
In order to accomplish this objective, Logitech intends to pursue new areas
for growth while continuing to protect and build on the Company’s current
strengths. This strategic direction focuses on personal interface products
surrounding three digital environments:
• The Office Environment – Desktops
• The Living Room Environment – Game Consoles and Home Entertainment Systems
• The Mobile Environment – Notebooks, Cell Phones, and Digital Writing
The Office Environment
Logitech has successfully broadened its desktop presence by introducing new
and more efficient pointing devices that have gained market acceptance into
the customer base. In addition, Logitech has expanded beyond its traditional
role as a provider of pointing devices for the desktop into a leading brand
for video imaging products, keyboards, PC audio products and control devices
for 3D CAD/CAM users. The Company has the ability to introduce an even
greater number of essential interface devices that people touch and use
every day.
The Living Room Environment
Logitech offers a broad spectrum of products for gaming consoles and PCs,
including driving wheels, cordless gamepads, audio headsets, keyboards, mice
and cameras. With its expertise in force and vibration feedback, cordless
connectivity, voice input and video input, Logitech is enabling a broad
range of new gaming experiences for all three of the top console platforms
(Playstation®2, Xbox™ and GameCube™). With many of its products, Logitech
can efficiently leverage its investments for one platform – desktop PC –
into new platforms – game consoles.
Logitech recently acquired Intrigue Technologies, Inc., a privately held
Canadian company focused on advanced remote control technology. The
acquisition is part the Company’s growth strategy to position Logitech at
the convergence of consumer electronics and personal computing in the living
room. With its knowledge and experience in control devices for the PC and
gaming consoles, combined with Intrigue’s expertise and know-how in advanced
remote control technology, the Company is well positioned to further its
presence in the digital living room, around the home entertainment center,
including the TV, DVD player and the VCR player.
The Mobile Environment
As digital information and communication are evolving into the mobile
environment, the opportunity exists for Logitech to reach a broader array of
platforms. The growing number of users of cell phones and notebook computers
will bring additional demand for complementary personal interface products.
Additionally, new technology provides the ability to digitally capture
handwritten notes and messages, and thus creates further opportunities in
the mobile environment. Wherever and whenever people want to access, create
or consume digital information, the need for an intuitive interface will
remain, and with it the opportunity to deploy Logitech products and design
expertise across these environments.
Products
Logitech operates in a single industry segment encompassing the design,
development, production, marketing and support of personal interface
products. Most of the Company’s products share certain characteristics such
as common customers, common sales channels or common company infrastructure
requirements.
Logitech’s personal interface products include input and pointing devices
such as corded and cordless mice, trackballs, and keyboards; interactive
gaming devices such as joysticks, gamepads and steering wheels; multimedia
speakers; headsets; web cameras; and with its acquisition of Intrigue
Technologies, advanced remote controls. The Company’s product families are
summarized below.
• Mice. Logitech offers many varieties of mice, sold through OEM, system
builder and retail channels. Most cordless pointing devices from Logitech
use the Company’s proprietary 27 MHz digital radio technology to transmit
data to the host computer. Optical technology is rapidly replacing the ball
with a tracking system that works via light, using a light beam to
illuminate surfaces on which the mouse is traveling. All premium retail
models are bundled with Logitech® SetPoint® software, enabling users to
program mouse buttons for specific tasks (for example, double-click) and to
scroll through long documents and Web pages. New models in Logitech’s
Click!™ series feature the Company’s tilt wheel plus zoom capability, which
allow users to scroll in three dimensions. These mice also include a
mini-receiver that makes it easier for consumers to install and use their
cordless mouse. The Company’s MX™ series of mice is powered by the MX
Optical engine, which captures up to 5.8 megapixels of surface tracking
information every second. The series features eight programmable buttons,
including a quick switch program selector and a proprietary “cruise control”
scrolling system that provides rapid document scrolling. Logitech’s newest
addition to the MX series is the MX™510, a high-performance corded mouse for
precision gamers. The flagship product of the MX family, the cordless,
rechargeable MX™700, uses Fast RF™ technology for a response rate equal to
that of a corded USB connection. The Company also sells both corded and
cordless mice that are designed specifically for OEM customers. The Company
also introduced its first Bluetooth® product in 2002 – the Logitech Cordless
Presenter™, designed for electronic presentations. In 2003, Logitech
introduced the MX™900 Mouse, which is a Bluetooth version of the MX700.
• Trackballs. Logitech produces several trackballs for the retail channel.
All corded and cordless models use the Company’s patented Marble® optical
sensing technology, which enables reliable, accurate operation without the
need to regularly clean the device to prevent buildup of dust or grease. The
newest Cordless Optical TrackMan® trackball features a “cruise control”
scrolling feature as well as several new programmable buttons to enhance
usability.
• Keyboards and Desktops. Logitech offers a variety of corded and cordless
keyboards, from the newest award-winning top-of-the-line diNovo™ Media
Desktop™, which has redefined desktops with a sleek new low-profile keyboard
style, a separate Media Pad and a rechargeable mouse that serves as a
Bluetooth hub, to the basic Access™Keyboard, an affordable, attractive
corded unit. All premium keyboards offer Logitech’s innovative iTouch®
software or Setpoint Software for Bluetooth. iTouch features one-touch
access to various Internet sites and key functions, making it easy to listen
to music on the Web and download MP3 files. In addition, it provides quick
access to favorite Web sites, email and search functions. The diNovo Desktop
also ships with Logitech developed Media Desktop Software, which includes a
full-screen media interface that is visible from up to 10 feet away, and can
be controlled by the Media Pad from a range of up to 30 feet.
• Digital Pen. The Logitech io™ Digital Pen establishes a new category of
input devices. The Logitech io pen, based on the Anoto digital pen and paper
functionality, lets people easily store, organize, and retrieve their
handwritten information by simply writing with ink on paper. While using the
special Anoto grid paper, an optical sensor embedded in the pen captures the
handwritten images, storing up to 40 pages in memory. This captured digital
information can then be transferred into the PC by synching the pen via a
USB cradle. The Logitech io solution offers total mobility because all the
user needs to carry is the pen and a digital paper notebook.
• Web Cameras. Logitech’s QuickCam® family of PC webcams features easy
installation and powerful software for enhanced visual communication over
the Internet. QuickCam cameras can be used to send images or video clips
through email or to complement Instant Messenger applications with real-time
video. Logitech’s new QuickCam Orbit™ features mechanical pan and tilt, as
well as automatic face-tracking. The Logitech QuickCam Orbit, QuickCam Pro™,
Quick Cam Messenger™ and QuickCam Zoom™ lines include a built-in microphone
to enhance the Internet video experience.
• PC Game Controllers. Logitech offers a full range of controllers for PC
gamers. The products address key game genres: joysticks for flying, steering
wheels for driving, and gamepads for sports, action, and adventure games.
Though the products are very different in nature due to their different
target applications, they are united by Logitech’s attention to quality and
excellence of design. They also share some core Logitech technologies, such
as cordlessness, force feedback, and optical sensing. Logitech consistently
breaks new ground in PC game controllers with award-winning products such as
the Logitech MOMO® Force steering wheel and the Logitech Freedom 2.4
cordless joystick.
• Console Game Controllers and Accessories. Since entering the console
market three years ago, Logitech has consistently broadened its line with
popular products in strategic segments. Logitech is now offering products
for all three of the top platforms (PlayStation®2, Xbox™, and GameCube™) and
is working closely with those platform providers and game developers
throughout the world to develop new applications and technologies for this
market. With its expertise in force and vibration feedback, cordlessness,
voice input, and video input, Logitech is enabling a broad range of new
gaming experiences. Logitech provides retail hardware, such as the Logitech
Driving Force™ wheel and Logitech Cordless Controllers, and OEM hardware
including the USB headset and the Sony EyeToy™ camera. To enable this
hardware and ensure high-quality support within games, Logitech also
provides state-of-the-art software drivers and tools to game developers.
• Multimedia Speakers. The Company’s multimedia speakers are designed for
three different user groups: Basic PC Users listening for the sounds of
audio affirmation from multimedia software such as email and educational or
basic music applications; Audio Enthusiasts wanting full fidelity music from
CDs, MP3s, and DVD programs; and Gamers/Desktop Theater Users desiring the
most involved surround sound experience. The Company offers a range of
models from its flagship multi-platform, 500-watt Logitech® Z-680 speakers
(which work with PCs, game consoles, televisions and DVD players), featuring
THX approval, and 5.1 channels, to high-volume, entry-level 2-piece speaker
systems. The flagship models consistently garner multiple best-in-class
awards, affirming the Logitech brand in the speaker market.
• PC and Game Console Headsets and Microphones. Logitech offers a complete
line of voice access headsets and microphones. This line is designed to
provide the best performance from many PC and game console applications,
including voice-over-Internet communication, speech recognition, and video
game voice command. Logitech is the world’s largest producer of USB headsets
for PCs and game consoles.
• Mobile Phone Headsets. Logitech’s family of innovative corded and cordless
mobile phone headsets addresses the active lifestyle of users. In this area,
the Company continues to incorporate advanced technologies, such as
Bluetooth, as well as thoughtful industrial design to produce a superior
user experience. While they provide an enhanced user experience, the
headsets are extremely price competitive.
• 3D Motion Controllers. The Company’s subsidiary, 3Dconnexion, offers 3D
input devices for the growing field of 3D motion control, used in the CAD
(Computer Aided Design), EDA (Electronic Design Automation), GIS (Geographic
Information Systems) and DCC (Digital Content Creation) markets. More than
200,000 professionals use 3Dconnexion motion controllers, including its
SpaceBall®, SpaceMouse®, CadMan®, SpaceNavigator™ and SpaceTraveler™. All
3Dconnexion motion controllers leverage the productivity benefits and
comfort of working with two hands – one hand on the mouse to select, modify
or annotate, and the other hand on the motion controller to navigate.
• Advanced Remote Controls. The Company’s recent acquisition of Intrigue
Technologies expands its presence in the digital living and introduces a new
line of personal interface devices for home entertainment systems to
Logitech’s product portfolio. Intrigue’s current line of advanced remote
controls with Smart State Technology™ Activity Control provides simple,
intuitive control of even the most elaborate entertainment system. Also, its
Smart State Database of electronic devices can support infrared-controlled
devices made by any manufacturer. With interactive media capabilities, the
controls allow users to select TV Shows, movies or music titles from the
interactive display. The advanced remote controls also have the capability
to control other devices, including lights and PCs.
Ticker
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