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palmOne, Inc.
(408)
503-7000
400
N. McCarthy Blvd.
Milpitas, CA 95035
www.palmone.com
Sales
$950
million
Business Description
We
palmOne, Inc. is a leading global provider of handheld computing and
communications devices. We target consumer, business, education and
government users around the world. palmOne currently offers the Zire,
Tungsten and Treo families of handheld computing and communications devices
and related add-ons and accessories. Since palmOne introduced its first
handheld computer in 1996, we have shipped over 26.4 million handheld
devices worldwide as of May 31, 2004.
palmOne’s total revenue has grown from approximately $1 million in fiscal
year 1995 to $949.7 million in fiscal year 2004. We hold the leading
worldwide market share in handheld computers and are emerging as a key
provider of handheld communication (smartphone) devices by virtue of our
critically acclaimed Treo product line.
In reviewing our historical financial information, including all historical
information presented in this Form 10-K, investors should be aware that our
historical results of operations include results from
PalmSource as discontinued operations
through October 28, 2003, the date of the PalmSource spin-off and do not
include the results of operations of Handspring until October 29, 2003, the
date of acquisition. As such, the results are not strictly comparable year
to year. Please refer to Notes 3 and 4 to consolidated financial statements
for a more detailed description.
Corporate Background
We were incorporated in 1992 as Palm Computing, Inc. In 1995, we were
acquired by U.S. Robotics Corporation. In 1996, we sold our first handheld
computer, quickly establishing a significant position in the handheld
computing industry. In 1997, 3Com Corporation, or 3Com, acquired U.S.
Robotics. In 1999, 3Com announced its intent to separate our business from
3Com’s business to form an independent, publicly traded company. In
preparation for that spin-off, Palm Computing, Inc. changed its name to
Palm, Inc., or Palm, and was reincorporated in Delaware in December 1999. In
March 2000, Palm sold shares in an initial public offering and concurrent
private placements. In July 2000, 3Com distributed its remaining shares of
Palm common stock to 3Com stockholders.
In December 2001, Palm formed PalmSource, Inc., or PalmSource, a stand-alone
subsidiary for its operating system business. On October 28, 2003, Palm
distributed all of the shares of PalmSource common stock held by Palm to
Palm stockholders. On October 29, 2003 we acquired Handspring, Inc. and
changed our name to palmOne, Inc., or palmOne.
Products and Services
palmOne sells products under three sub-brands: Zire, Tungsten and Treo. The
Zire family is primarily designed for and targeted at consumers, including
entry-level and digital media enthusiasts. The Treo and Tungsten lines are
primarily designed for and targeted at business professionals and enterprise
users. These product families span the handheld computing and communications
device market.
Our products are differentiated in terms of price, functionality and
software applications that are delivered with the device. Standard software
in all of our products includes an address book, date book, clock, to do
list, memo pad, note pad and calculator. Other features that can be found in
some of our products include:
· wireless communication capabilities, such as Bluetooth, WiFi, CDMA and GSM/GPRS,
to enable messaging, email and web browsing;
· multimedia features, allowing users to capture and view photos, capture
and view video clips and listen to MP3 music;
· an infrared port for exchanging information between devices;
· a secure digital/multimedia card, or SD/MMC, slot for stamp-sized
expansion cards for storage, content and input/output devices;
· data synchronization technology (Hotsync) enabling the device to
synchronize with desktop applications such as Microsoft Outlook; and
· productivity software, such as DataViz®’s Documents to Go® which allows
users to create, view and edit Microsoft Word and Excel files and view and
share PowerPoint presentations.
Zire
The Zire’s mix of price, functionality and performance has expanded our
available market to new users, as indicated by our user registration data.
We believe that by making an entry-level product such as the Zire available,
we are driving the early adoption of handheld devices by consumers who would
not otherwise own a handheld. This increases revenue and the potential for
future upgrade purchases as customers become accustomed to handheld
technology and demand additional functionality in the future. There are
three products in the current Zire family.
The Zire 21 handheld was introduced in October 2003 and is a successor to
the original Zire with a suggested retail price, or SRP, under $100. This
handheld includes a monochrome 4-bit Grayscale display, a 126MHz Texas
Instruments Open Mobile Application Platform, or OMAP, processor and is
based on Palm operating system, or Palm OS, 5.2.1.
The Zire 31 handheld was introduced in April 2004. It is aimed at attracting
the first-time buyer who wants a more full-featured, low-cost handheld. The
Zire 31 is the lowest cost color handheld on the market and features 16MB of
memory, MP3 playback with a stereo headphone jack, five-way Navigator Button
to allow access to information with just one hand, improved PIM applications
and an expansion slot which supports SD/MMC and secure digital input output,
or SDIO, expansion cards. The Zire 31 is powered by a 200MHz Intel XScale
processor and is based on Palm OS 5.2.8.
The Zire 72 handheld was also introduced in April 2004. It is a successor to
the Zire 71 and is aimed at young professionals who want media, productivity
and all-around versatility. The Zire 72 features a 1.2 megapixel integrated
camera, video capture with audio, MP3 playback with RealOne Mobile Player
loaded into read-only memory, or ROM, the ability to listen to stereo
quality MP3 music and watch video clips using the Kinoma player,
best-in-class office compatibility, 32MB of memory, five-way navigation
button, an SD/MMC slot and a 320x320 transflective Thin Film Transistor, or
TFT, color display. The Zire 72 is powered by a 312MHz Intel XScale
processor and is based on Palm OS 5.2.8.
Tungsten
Tungsten handhelds craft advanced technologies into pocketable solutions
that provide uniquely efficient handheld experiences for mobile
professionals and serious business users. There are three products in the
current Tungsten family.
The Tungsten E handheld was introduced in October 2003 and is aimed at
cost-conscious professionals who require premium power and performance. With
the Tungsten E, users can create, edit and view Microsoft Word, Excel, and
other Windows-compatible files as well as listen to MP3s. The Tungsten E
features five-way navigation, an SD/MMC slot, a 320X320 transflective TFT
color display and 32MB of internal memory. The Tungsten E is powered by a
126MHz Texas Instruments OMAP processor and is based on Palm OS 5.2.1.
The Tungsten T3 handheld was introduced in October 2003 and includes a
slider design that conceals the Graffiti II writing area, five-way
navigation, an SD/MMC slot and a 320x480 transflective TFT color display
which rotates from portrait to landscape with the touch of a button. This
handheld offers a voice recorder for important memos, improved PIM
capabilities, and ability to create, edit and view Microsoft Word, Excel and
other Windows-compatible files as well as the ability to listen to MP3s,
view photos and watch video clips with high-quality sound and video clarity.
The Tungsten T3 has integrated wireless capability using Bluetooth
technology, which is a short-range radio technology facilitating data
transfer between compatible Bluetooth devices such as mobile phones,
laptops, printers, access points and other handhelds. Using a compatible
Bluetooth-enabled mobile phone as a modem, a user can access the Internet or
email wirelessly. The Tungsten T3 includes 64MB of memory, is powered by a
400MHz Intel XScale processor and is based on Palm OS 5.2.1.
The Tungsten C handheld was introduced in April 2003. This product was
designed for the mobile professional in a wireless networked campus, a home
network or public hotspots that provide users broadband wireless Internet
access. The Tungsten C includes integrated WiFi capability, a built-in
keyboard, five-way navigation, an SD/MMC expansion slot, a 320x320
transflective TFT color display and 64MB of memory. It includes virtual
private network, or VPN, software to access behind-the-firewall data and
email using palmOne’s VersaMail 2.5 email client. The Tungsten C is powered
by a 400MHz Intel XScale processor and is based on Palm OS 5.2.1.
Treo
Treo smartphones seamlessly combine a full-featured mobile phone and
wireless data applications, such as email, messaging and web browsing, in a
small, compact, yet easy-to-use device that simplifies both business and
personal life by integrating applications typically included in separate
devices into one device. Our target customer for the Treo is an individual
who would otherwise carry multiple devices such as a cell phone, a laptop or
handheld computer.
The Treo 600 was first shipped in September 2003 and is an integrated device
with a smaller, more phone-like form factor than previous generations of
smartphone solutions. The Treo 600 is available in a dual-band CDMA version
and a quad-band GSM/GPRS version and is offered by carriers such as AT&T
Wireless, Cingular, KPN, Orange, Rogers Wireless, Sprint, T-Mobile, and
Verizon. The Treo 600 has the following features: a QWERTY and numeric
keyboard, 32MB of memory, a bright color display, a five way navigation
button for ease of use with one hand, a built-in VGA-resolution camera, an
SD/MMC expansion slot, as well as a new version of the Blazer web browser.
This smartphone uses a 144 MHz Texas Instruments OMAP processor and is based
on Palm OS 5.2.1H.
Add-ons and Accessories
palmOne offers add-ons and accessories to enhance the end user’s handheld
and smartphone experience, including portable keyboards, SD/MMC expansion
cards for storage and content, modems and carrying cases. In addition, we
provide the ability to purchase and download software applications through a
link on our palmOne.com website.
Customers
We sell our products to distributors, retailers, resellers and wireless
carriers and to end-users. In fiscal years 2004, 2003 and 2002, our
customers Ingram Micro represented 15%, 19%, and 17% and Tech Data
represented 7%, 9% and 10% of consolidated revenues, respectively. Ingram
Micro and Tech Data are distributors of our products.
Competition
Competition in the handheld computing and communications device market is
intense and characterized by rapid change and complex technology. The
principal competitive factors affecting the market for our handheld
computing and communications devices are functionality, features, operating
system, styling, brand, price, availability of third party software
applications, customer and developer support and access to sales and
distribution channels. Our devices compete with a variety of mobile devices,
including pen- and keyboard-based devices, mobile phones, converged
voice/data devices and sub-notebooks and personal computers. Our principal
competitors include:
· personal computer companies, such as Acer, Apple, Dell, Hewlett-Packard
and Toshiba which also develop and sell handheld computing products;
· consumer electronics companies, such as Casio, Sharp and Sony which also
develop and sell handheld computing products;
· wireless email companies, such as Research In Motion;
· mobile handset manufacturers, such as Audiovox, HTC Corporation, Kyocera,
LG, Motorola, Nokia, Samsung, Sanyo, Sendo, Siemens, Sierra Wireless and
Sony-Ericsson, which also develop smartphone products; and
· a variety of early-stage technology companies such as Danger and Tapwave.
Most of our competitors or potential competitors have significantly greater
financial, technical and marketing resources than we do. They also may
devote greater resources to the development, promotion and sale of their
products than we do.
We believe, however, that we compete favorably with respect to some or all
of the competitive factors affecting the handheld computing and
communications device market, which is reflected by our greater
installed-base of handheld computing users, our leading market share and
strong brand recognition.
Ticker
PLMO
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