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Siemens AG
+49
(89) 636 00.
Wittelsbacherplatz 2, D-80333
Munich, Germany
www.siemens.de
Communications Equipment
Category Directory
Mobile Phones
Category Directory
Conglomerates
- Category Directory
Sales
$86
billion
Business Description
Siemens traces its origins to 1847. Beginning with advances in telegraph
technology, the Company quickly expanded its product line and geographic
scope, and was already a multi-national business by the end of the 19th
century. The Company formed a partnership under the name Siemens & Halske in
1847, reorganized as a limited partnership in 1889 and again as a stock
corporation in 1897. The Company moved its headquarters from Berlin to
Munich in 1949, and assumed its current name as Siemens Aktiengesellschaft,
a stock corporation under the Federal laws of Germany, in 1966. The address
of our principal executive offices is
During fiscal 2003, Siemens employed an average of 419,300 people in
approximately 190 countries worldwide. In fiscal 2003, we had net sales of
€74.233 billion. Our balanced business portfolio is based on leadership in
electronics and electrical engineering. We have combined this expertise with
a commitment to original research and development to build strong global
market positions in equipment for telecommunications and networking,
industrial automation, power generation and medical diagnostics. We are also
a major world competitor in rail transportation systems, automotive
electronics and lighting. Our businesses operate under a range of regional
and economic conditions. In internationally oriented long-cycle industries,
for example, customers have multi-year planning and implementation horizons
that tend to be independent of short-term economic trends. Our activities in
this area include power generation, power transmission and distribution,
medical solutions and rail systems. In fields with more industry-specific
cycles, customers tend to have shorter horizons for their spending decisions
and greater sensitivity to current economic conditions. Our activities in
this area include information and communications, automation and drives and
lighting. Some activities, especially information and communications and
medical solutions, are also influenced by technological change and the rate
of acceptance of new technologies by end users.
In a difficult economic environment in fiscal 2003, we vigorously pursued a
strategy we call Operation 2003, aimed at bolstering profit margins, cutting
costs, improving asset management and generating further strong cash flows
while solidifying our revenue base after several years of significant
changes to our business portfolio. These portfolio changes were integral to
the precursor of Operation 2003, known as the Ten-Point Plan. These
portfolio activities, along with the Ten-Point Plan included listing our
shares on the New York Stock Exchange, converting our accounting to U.S.
GAAP, divesting our semiconductor unit Infineon, and other measures aimed at
increasing shareholder value and the transparency of our financial
reporting.
INFORMATION AND COMMUNICATIONS
The Information and Communication Networks Group develops, manufactures and
sells comprehensive public and enterprise communication systems, including
related hardware and software, and provides a wide variety of consultancy,
maintenance and other services. ICN’s worldwide customer base comprises
service providers, such as network operators and internet service providers,
as well as private companies, ranging from small businesses to large
multinational enterprises.
Our focus has shifted from traditional communication systems that carry
primarily voice (narrowband networks) to systems that can combine voice,
data and multimedia, such as video transmissions (broadband or next
generation networks). Our carrier business upgrades existing voice-centered
networks primarily to allow the transmission of voice, data and multimedia,
based on internet protocol (often referred to as “IP convergence”), so that
service providers can address new revenue opportunities while protecting
their significant investments in their existing networks. For our new
customers, we also design and build new IP-based networks. Our enterprise
business offers comprehensive communication products and solutions designed
to increase productivity of enterprises by converging their voice and data
networks on a single unified network infrastructure and by integrating
real-time communication applications.
In order to make our cost structure more efficient and to focus our sales
and product development efforts in the carrier business on comprehensive
solutions, in fiscal 2003, we streamlined our carrier organization by
combining the product offerings of the former Wireline Networks, Optical
Networks and Access Solutions divisions into a new Carrier Networks
division. The separate service offerings of the three former divisions were
also merged and organized in a new division Carrier Service. As a result,
our Group now comprises these two new divisions, together with the existing
Enterprise Networks division.
Carrier Networks. This division is a leading system provider for public
fixed-line communication network infrastructure. We offer innovative and
comprehensive solutions designed to reduce the operating costs of our
carrier customers and to increase the efficiency of their networks.
Additionally, we provide applications developed to increase our customers’
revenues by allowing them to offer more products and services such as
telephone and video conferencing and to thus carry more IP-converged traffic
over their networks. Our customers worldwide include telephone operators,
cable and other alternative operators, data carriers, internet service
providers and application service providers.
Our product portfolio addresses each of the following three segments of
telecommunication networks access, transport and control. For network
access, we provide products and solutions that upgrade the part of a
telephone network between a home or a business and the first network
switching system (the “last mile”) to carry not only voice but data
requiring very high bandwidth. We also offer broadband equipment for homes
and businesses, including modems for high-speed internet access. For network
transport, we offer transport solutions for optical networks, which use
light waves to transmit communications signals through fiber optic cables.
Our transport solutions combine hardware and software designed to deliver
higher transmission rates between network elements. For network control, we
provide solutions which switch and direct voice, data and video signals from
one part of a network to another. Our portfolio includes products for voice
switching in traditional networks and for voice and data switching in IP
converged networks as well as interfaces between these narrowband and
broadband networks. All our carrier products are offered under the common
brand, SURPASS®.
For multimedia applications, we provide open application programming
interfaces to members of our SURPASS partner program, “weSURPASS®.” This
allows “weSURPASS” partners to develop features and applications that
enhance the value of SURPASS for its users.
Our portfolio is complemented by the data routing products of Juniper
Networks for which we act as a global reseller.
Carrier Service. This new division was launched to target the growing market
for carrier services. It provides services for the network operation
processes of our customers. The service portfolio comprises network
maintenance and professional services. Network maintenance includes
comprehensive service packages, including customer interaction center,
network care, repair and replacement services and “evolution services,”
which allow networks to keep pace with technological developments. Our
professional services focus on operational outtasking and also include
consulting, design and education.
Enterprise Networks. This division provides comprehensive real-time
communication products and solutions for enterprises, government agencies
and other organizations. Our products and services are based on our
enterprise IP convergence architecture, called HiPath®. Our portfolio
contains a comprehensive range of communications platforms, a broad offering
of traditional and IP phones and software-based telephone applications for
personal computers, IP-based applications for customer relationship
management and remote office environments, a wide array of installation and
maintenance, professional and managed services, and network security systems
and solutions. In addition, our open real-time communications application
suite OpenScape® merges telephony services with voice over IP and
collaborative applications, such as multimedia conferencing, into a fully
integrated real-time framework that simplifies business processes. As a
result of the general shift towards open standards IP communications
solutions, we are moving from a hardware-based business to a more software
and solution-driven business. Thus, our focus is on optimizing an
enterprise’s business processes through software solutions which are
integrated in its existing IT structure. We design our solutions to provide
customers with a prompt return on investment and to open new business
opportunities for them, such as through the integration of fax, e-mail,
internet and video into existing telephone call center systems.
To strengthen our activities in real-time communications software and to
drive the development of our global HiPath IP communications architecture,
we acquired a majority holding in Cycos AG, a software company specializing
in Unified Messaging products and solutions. This technology enables the
reception, output and administration of various types of electronic
messages, such as voice mail, e-mail, fax and short-message service (SMS) on
different devices.
Enterprise Networks serves its customers with systems installation, systems
integration, maintenance, consulting and training services worldwide through
local Siemens companies and independent distributors.
Based on its strategy to address the next generation of networks, ICN
recently introduced its LifeWorks® concept as its vision for the future of
telecommunications worldwide. LifeWorks is a unified communications platform
that uses our SURPASS carrier technology and our HiPath enterprise
technology in order to integrate the technologies, devices and applications
of enterprises and carriers and to produce a single, homogeneous
communications environment where information can be accessed at any time and
from any remote point.
ICN operates its own sales force in Germany and uses dedicated personnel in
Siemens’ worldwide network of regional sales units. Our global presence and
our expertise in voice and IP communication allow us to deliver
ready-for-use network solutions on a wide scale and of varied complexity
throughout the world. Some of our more significant carrier customers include
Deutsche Telekom, SBC, France Telecom, Telecom Italia and China Telecom,
while our more significant enterprise customers include DaimlerChrysler,
Ford Motor Company, Deutsche Bank, RWE, EON and governmental institutions,
including certain departments of the United States federal government. In
spite of declining markets, we have not experienced a significant change in
the number of our carrier customers or in the number of our enterprise
customers. Our larger contracts with both our carrier and enterprise
customers often involve tens of millions of euros. We have no customer who
contributed more than 5% of total sales in fiscal 2003.
We have provided, and expect to continue to provide, some of our customers
with various forms of direct and indirect financing in connection with large
infrastructure projects.
Information and Communication Mobile (ICM)
Information and Communication Mobile designs, manufactures and sells a broad
range of communication devices, applications and interfaces, and mobile
network products and systems including mobile, cordless and corded
fixed-line telephones and radio base stations, base station controllers and
switches for mobile communications networks as well as mobile and
intelligent network systems. Since its formation in fiscal 2000, ICM has
become one of the world’s leading providers of mobile devices and mobile
infrastructure.
In fiscal 2003, our Group comprised five divisions: Mobile Phones, Cordless
Products, Wireless Modules, Mobile Networks and Solutions. As part of a
Group-wide realignment of products, services and sales, our Solutions
division was integrated into the Mobile Networks division as of October 1,
2003.
Mobile Phones. We offer digital mobile phones for all customer segments
based on the widely distributed mobile phone GSM standard as well as on the
GPRS extension of GSM technology, which allows faster data transmission
rates. We build our major mobile phone products from common platforms to
reduce production costs while allowing us to readily tailor features for
different market segments. To broaden our mobile phone line, we continue to
introduce high-end products, such as “smart phones,” with multimedia
capabilities. The core of our sales come from medium-and lower-priced phones
designed for the consumer market.
During fiscal 2003, we launched a variety of new products, including:
• the SL55 phone with a distinctive design which allows it to slide open to
reveal its keypad and a high level of miniaturization;
• business phones, such as S55 and ST55, with bar design and features such
as multimedia messaging (MMS), Bluetooth™ technology, an attachable or fully
integrated camera, and high resolution color display;
• fun phones, such as M55, MC60 and C60, with fashionable design and
features such as MMS, JAVA™ technology, colorful displays, entertaining and
easy to use menus, integrated or attached camera, polyphonic ringer,
external light indicators that can change the color and intensity of their
light, color display, and replaceable (CLIPit) covers;
• market entry phones, including the A55, designed to appeal to first-time
users or price sensitive customers;
• a third generation, 3G, phone, the U10, which is based on our technical
collaboration with Motorola and has a large variety of multimedia features,
including video and MP3 player; and
• a new line of fashion accessory phones under the Xelibri brand, featuring
cutting edge handset design.
During fiscal 2003, we introduced or delivered to the market several phones
tailored for the United States market, including the A56, C56, CT56, S56,
M56, SL56 and SX56 in order to take advantage of the shift to GSM wireless
networks in the United States. Some are marketed exclusively through AT&T
and others we designed for Cingular Wireless. In addition, Siemens and AT&T
are co-branding the SX56, which is a combination phone and pocket personal
computer already available in the United States. For Asian markets we offer
the CL50 clamshell phone tailored to regional specific needs.
Currently, we rely on Infineon and Intel as significant suppliers of
semiconductors and other components for mobile handsets. As common in our
industry, we use electronic manufacturing services (EMS) providers, who
supply us with manufacturing capacity. We also use original design
manufacturing (ODM) suppliers, who supply us with certain product design and
technology features which we use to serve market specific needs.
Cordless Products. Our cordless products portfolio, based on digitally
enhanced cordless technology (DECT), covers the entire range of products for
the consumer, home office, and small business segments.
In fiscal 2003, we replaced the fourth generation of the Gigaset product
family with the next generation of Gigaset DECT Phones, which have been
launched in the European market. We also launched the W-LAN 802.11b and g
product family for the consumer market in Europe, which enable home wireless
networks using the “Wi-Fi” standard. Furthermore, we started to serve the
low-priced segments of the market by introducing products under a separate
brand. Cordless Products is also playing a leading role in the introduction
of standardized MMS protocols for the fixed network in Europe.
Wireless Modules. Our Wireless Modules division produces communication
modules which enable wireless voice communications and machine-to-machine
data transfer. Our customers include them in personal data assistants, smart
phones, vending machines, traffic control systems, burglar alarms, measuring
instruments, navigation systems, automotive communication systems and other
electronic systems and devices.
Our communication modules are based on the GSM and GPRS standards. In fiscal
2003, our MC 45 module was the first tri-band 900/1800/1900 MHz GPRS class
10 module to be introduced in the market and our TC45 was the first
dual-band 900/1800 MHz GPRS module with integrated JAVATM technology to be
introduced in the market. The TC45 allows easy integration of
application-specific software.
Mobile Networks. The Mobile Networks division provides wireless network
operators with a complete range of products for building, expanding, and
enhancing GSM, GSM-Railway, GPRS, EDGE and UMTS (W-CDMA) mobile network
technologies as well as microwave networks. The division’s product portfolio
includes base stations and switching systems for mobile communications
networks and microwave technology systems for faster and more cost-effective
network rollout. Additionally, the division offers hardware and software
platforms that enable the delivery of prepaid, payment and location-based
services. Based on industry estimates of market share, our Mobile Networks
division is among the leading global providers of GSM and W-CDMA networks
and prepaid services.
The universal mobile telecommunications system (UMTS) standard used in 3G
networks offers faster and more reliable transmission of voice, data and
multimedia communications over mobile phones through higher efficiency and
speed of radio transmission. These new types of mobile network are expected
to provide a platform for wireless Internet access and a variety of new
applications. Supported by Mobisphere, our joint venture with NEC, we have
already been awarded 25 commercial contracts for 3G network projects.
Despite the uncertainty surrounding the timing of the build-out and
deployment of UMTS networks, we believe we are well positioned in the
European UMTS market at this still early stage. We are currently working on
a number of rollouts of W-CDMA infrastructure in Europe and Asia. Through a
new joint venture with Huawei discussed below, we intend to further the
progress we have made in the development of TD-SCDMA (a Chinese standard for
3G networks) in cooperation with the China Academy of Telecommunications and
Technology.
Solutions. This division offers its customers the integration and hosting of
mobile applications and content packages. The Solutions division focuses on
customized solutions in the areas of multimedia services, messaging services
and location-dependent services, which use the Mobile Networks division’s
platforms as well as third-party technology platforms to provide
applications and content tailored to customer needs. The division provides
these solutions in conjunction with a comprehensive partner program. In
addition, we offer first-class messaging solutions together with strategic
partners. Our main customers are mobile network operators and also mobile
internet service providers. We offer them customized solutions including
project-driven design, integration and hosting services.
In fiscal 2003, our Siemens Mobile Acceleration GmbH continued to make
strategic investments in start-up companies in the mobile business field.
The
Mobile Phones division is developing the first products based on the Symbian
OS/Series 60 operating system that feature multimedia capabilities such as
audio and video streaming. Cordless Products is a leading technology and
innovation driver for the new fixed-line MMS standard in suffered from
excess inventories, oversupply and significantly reduced market prices for
mobile handsets. Following the significant decline in fiscal 2002, the
wireless network market has declined at an even greater rate in fiscal 2003.
The prospects for stabilization and recovery in both the mobile phone and
network markets will depend on various factors, including: the timing and
rate of investment in third-generation UMTS infrastructure and products, the
timing and success of the commercial launch of 3G products and services and
their widespread acceptance by consumers, and a general improvement in
consumer confidence. These developments remain uncertain, in part due to the
development of worldwide economic conditions and the severe financial
constraints to which many wireless network providers are subject.
Given the sustained weakness of the market, ICM has continued its
productivity programs, which were initiated in fiscal 2001. During the
course of fiscal 2003, the total number of ICM employees was reduced by
approximately 6%. In July 2003, we announced our intention to further
increase our productivity by an additional €1 billion in cost reduction
throughout the entire Group, including an additional planned reduction of
2,300 jobs, through fiscal 2004. For additional information with respect to
severance charges see Item 5: “Operating and Financial Review and
Prospects—Segment Information Analysis—Operations—Information and
Communications—Information and Communication Mobile.”
On an ongoing basis, demand for our products, systems and solutions depends
on continuing growth in communications and information technology use in the
areas and standards we serve. The mobile phone industry is in transition
from a voice-centered market to one that includes significant data services,
and future demand for wireless equipment may depend on the availability and
acceptance of such data services, as well as worldwide economic conditions.
Demand for wireless equipment will continue to be affected by the financial
constraints facing most telecommunications operators, especially in Europe,
which limit their ability to invest in wireless infrastructure. Demand for
our mobile and cordless phone products also typically fluctuates by season,
with most of the sales to the end-consumer historically occurring around the
Christmas holidays. Due to generally short product life cycles in our mobile
handset business, to remain competitive we must be able to design and
successfully bring new products to market quickly and in sufficient amounts
to meet customer demand.
We compete with both large, established mobile handset and network
telecommunications manufacturers with a broad focus as well as smaller
start-up companies concentrating on particular market niches. In addition,
we experience new competitors with strong regional focus, for example China,
who build on their low cost structures and ability to integrate third-party
modules and components to produce their own mobile phones. Although
competition differs by type of product, consolidation in this industry is
likely to occur as companies adjust to address the increasing convergence of
voice, data and multimedia communications. Some of our most significant
competitors include Nokia, Motorola, Nortel, Ericsson, Sony-Ericsson and
Samsung in mobile phones and mobile networks and Matsushita, Atlinks,
Panasonic and VTech in other digital communications products. Additional
competitive pressure in mobile phones is coming from network operators who
are beginning to sell phones under their own brand (white label phones).
Forward integrating chip or EMS manufacturers could also enter our markets,
as they are able to build more and more of the phone functions directly into
their chips or possess the necessary manufacturing know-how. Additionally,
Nokia and Microsoft are licensing their open standard operating systems to
other handset manufacturers that compete with us. In Mobile Networks, we are
facing both low-cost competitors as Huawei and traditional IT firms such as
Cisco, who are strengthening their market positions. In Wireless Modules, we
are facing competition mainly from Wavecom and semiconductor companies such
as Intel, Infineon and Texas Instruments. Solutions is confronted with
intensifying competition from telecommunications suppliers such as Ericsson
and IT integrators such as Cap Gemini. As a general matter, the most
important competitive factors in our business include speed in technological
innovation and product design, the ability to design products compatible
with the existing dominant standards, the ability to manufacture products in
sufficient quantities to meet demand and the ability to attract and retain
engineering talent necessary to develop products for emerging standards.
However, as consumer choices in the handset market are increasingly driven
by lifestyle considerations, product design and marketing are gaining in
importance.
The large size of some of our projects occasionally exposes us to risks
associated with technical performance, a customer, or a country. See
“—Long-Term Contracts and Contract Losses.”
Several recent or proposed governmental actions may have an impact on our
sales and costs. These include the European Union (EU) directives concerning
the disposal of used electronic equipment and the reduction of hazardous
waste, and the possible establishment in the EU and other major markets of
limits on the Specific Absorption Rate (SAR, a measure of the rate at which
radio frequency energy is absorbed by the body) for hand-held phones and
other devices. See “—Environmental Matters.” We are already running pilot
projects intended to assure our compliance by the applicable dates. The
impact which these environmental regulations might have on our sales or
profitability would depend in part on how they are implemented through
national legislation and enforced.
Siemens Business Services (SBS)
Siemens Business Services provides information and communications services
to customers in industry, the public sector, financial services,
telecommunications, transport, and utilities. SBS designs, builds and
operates both discrete and large scale information and communications
systems, and provides related maintenance and support services.
Since its establishment in 1995, SBS has expanded its activities to
encompass the design and building of information technology systems,
initially for Siemens and increasingly for external customers, who now
account for approximately 76% of total sales. SBS has also expanded into the
operation of communications systems to provide comprehensive information
technology and communications solutions from a single source. SBS creates
these solutions for customers by drawing on our management consulting
resources to redesign customer processes, on our professional services to
integrate, upgrade, build and install information technology systems, and on
our operational capabilities to run these systems on an ongoing basis. In
fiscal 2003, we generated approximately 28% of our total sales from our
solutions business, 47% from operations-related services and 25% from
product-related services.
SBS has three divisions which reflect the types of services we offer. The
Solution Business division offers project-oriented consulting, design and
implementation services. These include selecting, adapting and introducing
new solutions to support business processes as well as integration of
systems and enterprise applications. Many of our solutions are based on
software platforms from our partners, such as SAP. The Operation-Related
Services division provides outsourcing services (operation of an entire
business process) and outtasking services (performing one or more discrete
tasks that are part of such business process), with a focus on full-scale IT
operations spanning hosting, call center, network and desktop services. The
Product-Related Services division offers infrastructure maintenance,
including hardware and software maintenance and infrastructure service
solutions, including security services and concepts designed to minimize
business process interruption caused by failures in the IT infrastructure.
AUTOMATION AND CONTROL
Automation and Drives (A&D)
Our Automation and Drives Group is a market leader for factory automation,
offering standard and customized electronic and electro-mechanical products
and systems for industrial and electrical installation applications, as well
as comprehensive automation solutions for durable goods manufacturing and
certain raw materials and materials processing industries.
We offer products, solutions and services in four main areas, which combine
various internal organizational units: low voltage control and installation
technology; manufacturing automation; motion control and drive systems; and
process automation.
Low voltage control and installation technology products include low voltage
switchboards, circuit protection and distribution products and command and
signaling devices. These products are used in the control cabinets of
switchgear and control gear manufacturers and automation providers, who in
turn serve producers of mechanical and electrical machinery and companies in
the construction industry. We also offer electrical installation products
such as circuit protection systems, small distribution board systems, wiring
devices, switches and sockets for the distribution of electricity in
residential and industrial buildings. Our modern “bus” systems for
communication and monitoring links products and systems together and further
links these to building automation systems. The “bus” systems are used
principally in residential buildings and large commercial facilities such as
plants and office buildings. In this area, we increasingly combine systems
designed to optimize power distribution and management, which we market
under the name “totally integrated power,” with factory automation systems,
which we market under the name “totally integrated automation.”
Manufacturing automation products include programmable logic controllers (PLCs),
human machine interfaces (HMIs) for integrated automated systems using a
single system platform, and industrial communications systems. Our main
customers are the durable goods and capital equipment industries, especially
mechanical engineering companies. In addition, we integrate these products
into industry- or customer-specific hardware and software solutions and, for
the automotive industry, plan, engineer and sell complete manufacturing
automation solutions. Our products continue to keep pace with innovations in
software and Internet-based capabilities.
Motion control and drive systems products include motors, drives and
computerized numerical controls (CNCs) for machine tools, as well as
automation and drive equipment for all types of production machines and
material handling equipment. We also sell motors and drives from low to high
voltage for various applications in different industries and in
infrastructure facilities. Applications include rolling mills and ships,
engines for all kinds of rail vehicles and ventilation and water and waste
water transportation systems. We have recently developed and introduced a
common drive platform, SINAMICS™, which we expect to utilize in drive
systems across product areas.
Process automation engineers and sells process instrumentation and analytics
to companies in the raw materials and other materials processing and capital
equipment industries. We plan, engineer and sell complete solutions that
integrate these products for specific applications in the chemical,
pharmaceutical, food and beverage, and non-metallic minerals industries. We
use our computerized process control system, which we continually develop,
as the basis for our batch and process solutions.
In all of our business Units, we supply consulting, design and support
services to our customers, both independently of and as a part of our sales
contract work.
Industrial Solutions and Services (I&S)
Industrial Solutions and Services provides innovative solutions and services
designed to enable our customers to improve their competitiveness. Our
offerings cover the entire life cycle of industrial and infrastructure
facilities, from consulting and planning through installation, operation,
integration of IT-solutions, maintenance and modernization.
Our four core competencies are:
• industry sector solutions for customers in materials processing industries
and infrastructure-related industries including automation, instrumentation,
drives, power distribution and control systems;
• information technology solutions that enhance productivity in facilities
for manufacturing and materials processing by linking different levels of
automation, process control and management information systems;
• technical services, including plant construction and modernization,
on-call and logistics services and integral plant maintenance, as well as
auxiliary process management services provided to customers in a broad range
of industries; and
• traffic control, including traffic guidance systems and transport
telematics, enables us to integrate different technologies and services into
solutions for modern traffic management, resulting in improved traffic
mobility.
In fiscal 2003, we realigned the solutions and services we provide into the
following four divisions:
Industrial Plants uses industry-specific expertise to design, engineer and
deliver solutions tailored to the needs of customers in various industry
sectors. Increasingly, we focus on offering complete solutions rather than
solutions that only serve a specific function. For metal and
paper-processing industries we provide automation and process control
systems, drive systems and electrical equipment used in plants that make,
roll and process steel and in mills producing pulp and paper. For the
open-pit mining industry we offer solutions including electrical power,
drive and automation systems for bulk material handling and processing. We
also provide solutions for off- and onshore operations of the oil and gas
industry, including power and integrated drive systems, automation and
process control. Our solutions and services in the oil and gas segment
address both upstream exploration as well as midstream transportation and
pipeline activities. In the water/ wastewater sectors, our offerings range
from industry-specific solution packages (such as process simulation) to
supplying the entire spectrum of automation, process control, drive systems
and electrical equipment for plants. We also deliver propulsion drives and
integrated electrical systems for ships as well as drive systems, fuel cells
and automation systems for submarines.
Intelligent Traffic Systems offers automated systems for urban and
interurban traffic control and management. These systems include information
technology for traffic detection, information and guidance and parking space
management, in addition to solutions for electronic tolls and tunnel traffic
guidance and access control. Our airfield technologies business provides
systems and solutions for the accurate monitoring, navigation and control of
aircraft ground movement, as well as a variety of lighting systems for the
visual guidance of traffic on the airfield.
Industrial Services is our largest division, typically accounting for
approximately half of I&S’ total sales. It is responsible for our industrial
technical services activities, providing a wide range of technical services
covering each stage of the life cycle of industrial plants, infrastructure
facilities and utilities. We serve customers in a variety of industries.
Under the trade name Siemens Industrial Services we provide engineering and
general contracting services for plant construction and modernization and
deliver on-call and logistics services, maintenance services, including
predictive maintenance, as well as auxiliary process management services. We
are active globally on a local basis through a network of about 200 service
locations in more than 50 countries with nearly 14,000 employees. Our strong
local presence allows us to be close to our customers, increasing speed and
efficiency in delivering our services.
IT Plant Solutions is our division responsible for information technology
plant solutions. It provides high value-added solutions for the growing
market in advanced industrial information technology and industry-specific
manufacturing execution solutions. This division provides consulting
services, software applications and system integration to deliver solutions
tailored to specific industries, such as oil and gas, petrochemicals, food
and beverage, metals and mining and pulp and paper. By integrating the shop
floor with production operations and business management, our information
technology solutions manage the intricate flow of information among these
levels and optimize production processes, thereby creating an “intelligent
plant.”
Siemens Dematic (SD)
Siemens Dematic designs, engineers, manufactures and sells factory
automation and logistics automation equipment, systems and solutions, postal
automation, electronics assembly systems and internal transport systems for
on-site use. SD was formed by the merger in April 2001 of the former Siemens
Production and Logistics Systems with Atecs Mannesmann Dematic Systems
group. As a result, we became the largest participant in the material
handling automation market overall. Our business consists of three
divisions: Material Handling Automation, Postal Automation and Electronics
Assembly Systems.
Our Material Handling Automation division designs, manufactures and
assembles integrated distribution and factory logistic systems. We are
organized into three regional business groups covering Europe, the Americas
and Asia-Pacific. Each group consists of local market oriented units serving
different customer segments. We automate materials flow, handling and
logistics processes for major retail and wholesale operations and durable
and non-durable goods manufacturers, principally in the chemical,
pharmaceutical, food and beverage, and automotive sectors, through our
Distribution, Industrial and Automotive units. Our Warehousing, Government,
Postal & Parcel Operations (for government contracts) and Airport-Baggage/
Cargo units automate parcel, freight, baggage and cargo handling for
third-party warehousing and forwarding agents and airports. In this
division, we focus on globally standardized product and systems development,
planning, information technology, material handling automation architecture
and consulting in support of our systems sales. This division represents
more than half of SD’s total annual sales.
Postal Automation provides equipment for sorting of both standard and large
letters (so-called flats); reading and coding systems; postal information
technology; mail security solutions; and postal services such as
product-related after-sales services and general contracting. Key customers
for this business are the traditional post and parcel services, including
the German and U.S. postal services. The U.S. Postal Service is our largest
customer in this division, accounting for more than 5% of Siemens Dematic’s
sales in fiscal 2003. Our potential customers include private parcel and
package carriers, of whom FedEx, UPS and DHL are current customers, and are
served jointly with the Material Handling Automation division.
In both our Material Handling Automation and Postal Automation divisions, we
deliver value to our customers through the intelligent combination of
electronics, software and mechanical elements in our integrated systems,
solutions and services. Our products feature a wide range of transport
systems and sorters. They are designed, using our industry specific
knowledge, for precise control of materials flow and utilize optical
character recognition systems in conjunction with complex computer software.
Both businesses are involved in the design, manufacture, integration,
installation and service of systems and solutions. Other Siemens businesses
and outside sources typically supply us with various components. For
example, we purchase our electro and electronic equipment, including drives
and programmable logic controllers, and some software from A&D. Our Material
Handling Automation and Postal Automation divisions have been negatively
affected by declining capital spending by the manufacturing industry and
logistics and postal service providers. The effect has been exacerbated by
excess capacity resulting in part from the cessation of operations by many
Internet retail businesses, whose relatively new product-handling and
logistics systems are offered for sale in secondary markets. Despite this
adverse environment, the Material Handling Automation division was able to
secure important orders in fiscal 2003, such as the installation of baggage
handling systems at Denver Airport, automated tray handling systems for the
U.S. Postal Service and a parcel sorting system for the UPS distribution
center at the Cologne/Bonn airport. Additionally, in conjunction with
Boeing, the division completed the initial phase of a project for the U.S.
Transportation Security Administration for the implementation of baggage
screening and explosive detection systems at several hundred U.S. airports.
Siemens Building Technologies (SBT)
Siemens Building Technologies provides products, systems, solutions and
services for monitoring and regulating the temperature, safety, ventilation,
electricity, lighting and security of commercial and industrial property,
tunnels, ships and aircraft. In addition, we also provide planning,
management and technology related electrical contracting services in
connection with building projects. Finally, we also operate and maintain
entire building sites as an outside technical facility management service
provider.
SBT consists of the following six divisions:
Security Systems offers solutions and services for electronic building
security, including intruder detection and alarm systems, closed circuit
television video surveillance, personal identification and building access
control systems, as well as centralized monitoring and control of each of
these individual systems.
Fire Safety offers solutions and services to the non-residential markets for
fire detection and protection, including computerized gas leakage and fire
alarms and non-water based fire extinguishing systems, as well as
comprehensive computer-based danger management systems that centrally
monitor and control each of these individual systems.
Fire & Security Products manufactures and sells electronic security and
hazard protection products and systems, including complete computerized
fire, gas leakage and intruder detection and alarm systems. It sells these
components to our solutions providers, the Security Systems and Fire Safety
divisions, and also sells its
products and systems to small electrical installers, value-added partners
who implement such products and systems in their own solutions and to
original equipment manufacturers (OEMs).
Building Automation offers solutions to the non-residential markets for
automating and regulating heating, ventilation and air conditioning (HVAC),
electricity and lighting including computerized building automation systems
that integrate and manage all of these functions for an entire building. In
addition, the division offers maintenance and training services for its
systems. Building Automation also provides energy performance contracting
solutions, refurbishing buildings to improve their energy efficiency and
provide the customer with a guaranteed level of energy cost savings. We also
arrange for financing of the refurbishment.
HVAC Products manufactures and sells controls, sensors, detectors, valves
and actuators used in systems that regulate heating, ventilation and air
conditioning, electricity and lighting in buildings and factories. This
division sells to the Building Automation division and to OEMs, value-added
partners and installers.
Facility Management Services has two businesses. The Project Business unit
of this division provides services relating to the planning and management
of electrical contracting projects. The Facility Management unit operates
and maintains entire building sites for tenants and owners as an outsource
provider and also offers facility management consulting services to building
operators. We provide these technical facility management and consulting
services both for buildings that use SBT products and systems as well as for
buildings using the products and systems of our competitors.
Power Generation (PG)
Siemens’ Power Generation Group provides customers worldwide with a full
range of equipment necessary for the efficient conversion of energy into
electricity and heat. We also customize gas and steam turbines in the
smaller output range, which can be used as drives for compressors or large
pumps, to meet specific project needs. We offer a broad range of power plant
technology, with activities that include: development and manufacture of key
components, equipment, and systems; planning, engineering and construction
of new power plants; and comprehensive servicing, retrofitting and
modernizing of existing facilities.
Power Generation consists of three businesses, each with a clear market
focus on specific customer groups and technologies: Fossil Power Generation;
Industrial Applications; and Instrumentation and Control. Fossil Power
Generation is by far the largest of our businesses, accounting for
approximately 77% of total sales in fiscal 2003.
Power plants, together with transmission and distribution grids, are the
fundamental parts of a system that meets the requirements of individual
households and business and industrial customers for a reliable supply of
power delivered to a high quality standard.
A power plant’s function is the efficient conversion of primary energy, such
as coal or gas, into electricity. In a fossil fuel plant, the power
generation process begins with working media such as water, steam or
compressed air, which are initially transferred to high pressure states by
heating in boilers or combustion sections of gas turbines. Thereafter, steam
and gas turbines convert this energy into mechanical energy, which in turn
is converted into electricity by generators. In so-called combined cycle
plants, a combination of gas and steam turbines is used to reach highly
efficient conversion rates of nearly 60%. At the end of the process,
electricity is fed into transmission grids from the plant site.
Fossil Power Generation includes power plants and systems engineering as
well as components and equipment engineering and manufacturing, such as
fossil fuel-fired power plants, co-generation heat and power plants. Our
fossil fuel power generation business concentrates on turbo generators, gas
and steam turbines in the larger power range, with an emphasis on
combined-cycle gas and steam power plants. We also perform power plant
service, such as maintenance, rehabilitation and operations. Our installed
base of thermal power plant capacity of more than 500 gigawatts provides us
with a good opportunity to grow our service business.
Industrial Applications includes steam and gas turbines in the small and
medium power ranges, as well as turbo generators, turbo compressors,
compressor solutions for the oil and gas industry, and offers complete
engineering services for power plants. Our activities encompass design,
engineering, supply and service. We develop and manufacture steam turbines
for application in industrial, municipal and independent heat and power
generation and for mechanical drives as well as turbo compressors. In
addition, we offer our customers combined cycle power plants. In the
renewable energy sector, we also offer biomass power plants.
Power Transmission and Distribution (PTD)
Our Power Transmission and Distribution Group supplies energy utilities and
large industrial power users with equipment, systems and services used to
process and transmit electrical power from the source, typically a power
plant, to various points along the power transmission network and to
distribute power via a distribution network to the end-user.
y to several joint ventures in China, our second largest market. During
fiscal 2003, we continued initiatives to improve productivity and contain
costs.
TRANSPORTATION
Transportation Systems (TS)
We are a leader in the global rail industry, offering a full range of
products and services for railway transportation. We offer our customers
innovative solutions and systems in such areas as modular vehicle concepts
for light rail and mainline systems; technology for driverless metros and
computer-controlled electronic switches; optical sensor systems; and global
positioning system (GPS)-based service and diagnostic concepts, among
others. We combine rolling stock with automation and power product offerings
in our turnkey systems business, and combine service and maintenance
activities in our integrated services unit. Rolling stock refers to all
major components of rail vehicles, including locomotives, railway cars,
subway cars and streetcars.
We develop, manufacture and sell a full range of rolling stock in four
product-focused divisions:
• Heavy Rail—Our products include subway and suburban rapid transit trains,
subway cars, as well as their subsystems and components. As of October 1,
2003, the running gear business was transferred into an independent
subdivision which will directly report to the Managing Board of TS.
• Locomotive—Our products include electric and European standard
diesel-electrical locomotives for passenger or freight rail. In addition to
our manufacturing operations, we also refurbish and maintain locomotives and
locomotive pools and provide locomotive leasing services tailored to meet
the requirements of deregulated local rail operators.
• Light Rail—Our products include streetcars, light rail vehicles and their
components.
• Trains—Our products comprise rail vehicles with traction equipment
integrated into the running gear and distributed over the entire train,
including high speed trains, tilting trains, regional and rapid transit
units and passenger coaches, as well as subsystems and components.
Siemens VDO Automotive (SV)
Siemens VDO Automotive (SV) is the result of the merger in April 2001 of the
former Siemens Automotive with Mannesmann VDO AG. The integration of
Mannesmann VDO into our Group is now complete.
We design, manufacture and sell integrated electrical, electronic and
electromechanical systems and modules and individual components used in
automotive applications. Our product range includes components and systems
used in automobile powertrains, body electronic systems, safety and chassis
systems, electric motor drives, information and cockpit systems, and driver
information, communication and multimedia systems.
We offer our systems and products in the following four divisions:
• Powertrain, including components, modules and systems for use in diesel
and gasoline fuel injection handling, drive train transmission management
and air intake systems, fuel pumps, supply units, as well as engine
actuators and emissions controls and sensors;
• Chassis & Carbody, including active and passive electronic safety systems,
such as crash and occupant sensors for controlling airbags and seatbelts and
for monitoring air pressure in tires; chassis electronics used in steering
and braking; electric motor drives for use in antilock brakes, heating,
ventilation and engine cooling systems and power windows and sunroofs; drive
systems for electric and hybrid vehicles; access control and security
systems with electric door and seat controls and radio receivers within the
vehicle; intelligent switching units and climate control units;
• Interior & Infotainment, including complete cockpit systems, driver’s
workplace systems in commercial vehicles, instrument clusters, tachographs,
human-machine interface displays, heads-up displays for passenger and
commercial vehicles; car audio, navigation and telematics and complex
multimedia systems; and
• Service & Special Solutions, which offers spare parts and accessories for
passenger and commercial vehicles, fleet management systems and hardware and
software products for car audio, navigation, and telematics.
MEDICAL
Medical Solutions (Med)
Our Medical Solutions Group develops, manufactures and markets diagnostic
and therapeutic systems and devices as well as information technology
systems for clinical and administrative purposes. We provide technical
maintenance, professional and consulting services. We also work with Siemens
Financial Services to provide financing and related services to our
customers. We are one of the leading companies in our field.
Our offerings include:
• Medical imaging systems, representing a full range of systems including
x-ray, computed tomography, magnetic resonance, nuclear medicine and
ultrasound, as well as related computer-based workstations where the health
care professional can retrieve and process relevant information. Our imaging
systems are used to generate, in various modalities and without surgery,
morphological and functional images of, and related information on, the
human body, such as internal organs. This information is used both for
diagnostic purposes and in preparation for potential treatment, including
interventional and minimally-invasive procedures. We focus on technically
innovative products, examples of which are our computed tomography scanner
Somatom Sensation 16 and or our angiography system Axiom Artis.
• Information technology systems, including picture archiving and
communications systems (PACS) and systems for clinical and administrative
purposes. Our information technology systems are used to facilitate digital
storage, retrieval and transmission of medical images and other clinical and
administrative information, enabling an efficient workflow in healthcare
environments. Our offerings include web-based products using the Internet as
the communication medium.
• Electromedical systems, including patient monitoring systems, life support
systems and electrophysiological measuring systems. These systems are
primarily used in critical care situations and during surgery for the
purpose of monitoring vital functions via body sensors, supporting breathing
and administering anesthetic agents. As discussed below, in fiscal 2003 we
combined the patient monitoring systems segment of our electromedical
systems business with the activities of Dräger Medical in a new joint
venture and divested our Life Support Systems business to Getinge AB in
October 2003.
• Oncology care systems, including linear accelerators, which are used for
cancer treatment.
• Hearing aids and related products and supplies.
LIGHTING
Osram
Our Lighting Group, Osram, offers a full spectrum of lighting products for a
variety of applications. Osram designs, manufactures or sells the following
types of lighting products and related materials, components and equipment:
• General lighting: incandescent, halogen, compact fluorescent, fluorescent
and high intensity discharge lamps for household and commercial
applications, and public buildings, spaces and streets;
• Automotive lighting: halogen, incandescent and xenon discharge lamps for
use in motor vehicle headlights, brake lights, turn signals and instrument
panels, and, through an equal joint venture with Valeo, completed head- and
tail-light assemblies for distribution in North America;
• Photo-optic lighting: special purpose halogen and high-intensity discharge
lamps for lighting airport runways, film studios, microchip manufacturing
plants, video and overhead projectors and medical and other applications
requiring very intense lighting;
• Opto-semiconductors: light emitting diodes, or LEDs, organic light
emitting diodes, or OLEDs, and other semiconductor devices that generate
visible light and ultraviolet and infrared radiation for use in interior and
exterior automotive lighting and other applications, electronic equipment
displays, traffic and signal lighting, signs and decorative lighting and
infrared transmitters and sensors for industrial and consumer electronics;
• Ballasts and luminaires: electronic ballasts for optimized operation of
compact fluorescent, fluorescent, high-intensity discharge low-voltage
halogen lamps and LED modules, as well as consumer fixtures and,
increasingly, lighting control systems; and
• Precision materials and components: glass for bulbs, phosphor powders for
fluorescent lamps, computer monitors and television screens, tungsten and
other metals for filaments in incandescent lamps and heavy duty tools and
electronic components and materials for lamps and applications in the
automotive industry, as well as equipment used in the production of lighting
products.
FINANCING AND REAL ESTATE
Siemens Financial Services (SFS)
Siemens Financial Services provides a variety of financial services and
products both to third parties and, on arm’s-length terms, to other Siemens
business Groups and their customers. SFS is organized in six business
divisions. Two of these divisions—Equipment and Sales Financing and
Equity—have significant dealings with third parties including customers of
other Siemens Groups. The four other divisions—Structured Finance, Treasury
and Financing Services, Investment Management, and Insurance—currently
support and advise Siemens and our other business Groups and have little
external business. SFS makes an important contribution to Siemens’ other
businesses through the financing of goods and services sold by Siemens. More
than 50% of our assets are derived from other Siemens business Groups
through the customer financing and equipment leasing services provided by
our Equipment and Sales Financing division. (together accounting for
58% of our assets) and purchased trade receivables (accounting for 35% of
our assets) attributable to our Equipment and Sales Financing division.
Interest and fee income are the main sources of our earnings, with fee
income stemming primarily from our internal advisory businesses. SFS deals
according to banking industry standards in the international financial
markets with Siemens as well as with third parties.
Equipment and Sales Financing. This is our largest division and it combines
our mid-market finance and credit portfolio management business activities.
• Midmarket Finance—our principal product is equipment lease financing,
where we typically purchase equipment supplied by various Siemens Groups or
third-party manufacturers and lease it to the customer for a specified term,
generally with an option for the customer to purchase the equipment or renew
the lease at the end of the term. Capital leases account for the largest
portion of our leasing business (more than 80% of the book value of the
leased assets). We also offer our clients services complementary to our
leasing business, including services relating to the management of their
leased equipment base and product upgrade services. In fiscal 2003, we
further developed our vendor financing program, in which third-party
manufacturers offer us the opportunity to provide financing to their
customers.
• Credit Portfolio Management—we purchase, without recourse, receivables
from other Siemens Groups, as well as from third parties. The selling
companies remain responsible for collection and documentation. Our portfolio
consists primarily of trade receivables. Centralizing a portion of the
Siemens Groups receivables risk allows Siemens to manage its overall
receivables exposure more effectively.
The Equipment and Sales Financing division finances both Siemens and
third-party equipment. Siemens products come primarily from Information and
Communication Networks (ICN), Medical Solutions (Med) and Siemens VDO
Automotive (SV). Customers that are familiar with our services from past
dealings are increasingly seeking financing for transactions with
manufacturers unrelated to Siemens. Third-party products are primarily
computers and other IT equipment.
Equity. This division participates in infrastructure projects as a project
developer and equity investor, predominantly in projects for which Siemens
provides capital goods. At September 30, 2003, the equity investment in
these projects amounted to approximately 4% of the total assets of SFS and
0.4% of the total assets of Siemens worldwide. In recent years, we have
shifted our focus from larger projects to diversifying our portfolio with
smaller investments.
Siemens Real Estate (SRE)
SRE offers the operating units of Siemens a range of services encompassing
real estate development, real estate disposal and asset management as well
as lease and services management. SRE also rents, in certain limited
circumstances, available space to third parties. The overall goal of our
activities is to manage Siemens’ real estate needs in a professional and
cost effective way.
Communications Equipment Companies in the Directory
Alcatel
Avaya
Lucent Technologies
Ericsson
Harris Corp.
Marconi
Nortel Networks
Siemens
Tellabs
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