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Vitria Technology, Inc.
945
Stewart Drive
Sunnyvale, CA 94086
(408) 212-2700
www.vitria.com
Sales
$81
million
Business Description
Vitria is a leading provider of business process integration software and
services for corporations in healthcare, telecommunications, finance,
manufacturing and other markets. Our software automates business processes
across multiple existing systems, people and trading partners in order to
reduce operating costs, enhance revenues and improve customer service. To
accomplish this, we develop and deliver the Vitria:BusinessWare® business
process integration software platform together with packaged applications
and best practices content. These applications and content are designed to
quickly and effectively solve industry-specific business problems such as
healthcare claims lifecycle management, straight-through processing in
capital markets, and order management for telecommunications and
manufacturing.
Our flagship Vitria:BusinessWare integration platform uses graphically
modeled business process logic as the foundation for orchestrating complex
interactions between dissimilar software applications, Web services,
individuals, and trading partners over corporate networks and the Internet.
By automating and measuring previously fragmented business processes from
start to finish, our products and services are designed to:
• Reduce personnel costs, improve customer service, and speed
time-to-revenue capture by automating manual processes between systems,
people and partners;
• Enhance visibility into business operations by measuring business
performance as it crosses different systems, departments, customers and
partners;
• Enforce industry and company-specific best practices and government
regulatory requirements with automated business logic, rules and workflows,
and
• Ensure greater consistency, accuracy and accessibility of corporate-wide
data on customers and products.
Industry-Specific Products
Vitria’s Business Process Integration Software
While each Vitria customer has unique aspects of their business processes
and existing application environment, there are many common business and
technical elements to recurring business integration problems that lend
themselves to a more standardized, repeatable approach. Pre-building certain
applications and components is designed to satisfy customers’ desire for
faster time-to-value, lower cost of implementation, and leveraging industry
best practices. Pre-built applications and best practices content can
include:
• business process models;
• business rules for automated decision-making;
• human task automation (workflow);
• operational real-time dashboards and on-demand historical reporting;
• exception handling rules and workflows;
• data translations and validation rules;
• application connectors; and
• third-party applications and components.
Because these components are built on our general-purpose
Vitria:BusinessWare integration platform, each is configurable to meet
customers’ unique business and technology requirements.
Vitria combines technology leadership with industry domain expertise in
healthcare, telecommunications, finance and manufacturing to automate and
streamline strategic business processes across systems, people and trading
partners. Using pre-built applications, content, platform and in conjunction
with services to deliver business process integration solutions that
preserve and extend a company’s existing technology investments, Vitria’s
applications are designed to provide real-time visibility and streamlined
control over processes and data to reduce costs, increase revenues, improve
customer experience, and ensure regulatory compliance.
Vitria has developed years of intellectual property around automating
industry-specific business processes in our target markets that can be
either pre-packaged in software applications that run on the
Vitria:BusinessWare platform, or used by Vitria’s client services teams to
more rapidly implement and configure applications. This focus on business
processes allows Vitria to concentrate our product development and marketing
efforts on demonstrating the measurable business value of process
integration to business executives, in addition to demonstrating the
technical value of our platform to information technology professionals.
Examples of Vitria’s packaged configurable applications include:
• Vitria:SmartClaims: a packaged application designed to improve a
healthcare payer’s automation of claims processing. Vitria:SmartClaims
augments a payer’s legacy claims processing systems with automated business
rules, processes and human workflows to prevent, automatically resolve, and
expedite the resolution of issues that prevent full automation of each
claims payment decision. Vitria:SmartClaims improves business agility by
empowering business users to quickly and directly automate new policies with
intuitive business rules.
• Vitria:OrderAccelerator: a packaged software application that automates
business processes across a telecommunications service provider’s existing
systems for more cost-efficient and accurate order management.
Vitria:OrderAccelerator includes pre-built business processes and content
based on the Telemanagement Forum’s eTOM (Enhanced Telecom Operations Map)
as well as best practices Vitria has incorporated from successful
implementations with its telecom customers.
• Vitria:SmartResponse: a packaged application designed to reduce healthcare
insurers’ medical management administrative costs by automating the
processes and decision logic by which physicians and hospitals submit
requests for medical service authorizations and referrals, and by which
insurers receive, decide and respond to those requests.
• CleanOrder: a package of pre-built content for manufacturing companies to
quickly achieve consolidated order management. CleanOrder intelligently
manages customer orders across multiple existing systems, trading partners
and internal organizations, resulting in a single-point order and
fulfillment management system without the risk and cost of big-budget
Enterprise Resource Planning (ERP) implementations.
• Accenture Straight Through Processing (STP) Integration Platform, powered
by Vitria: a package of pre-built content co-designed and co-marketed with
Accenture to enable efficient, end-to-end transaction processing automation
for broker/dealers, asset managers and custodians in order to reduce
exception processing costs, reduce trade correction costs, and manage
operational risks in real time.
• SWIFT Management: a package of pre-built content to allow banks and
brokerages to automatically generate messages that are compliant with the
ever-changing requirements of the SWIFT financial network, convert between
formats and repair failed trades in order to cut operational costs and
optimize operations.
Vitria:BusinessWare Platform
Vitria:BusinessWare unifies the five elements that we believe are essential
for business process integration software, all in a single platform:
(1) Business Process Management, or BPM: BPM manages the steps of a
cross-functional business process to ensure optimal completion of the
process (e.g., from submission of a healthcare claim by a care provider to
the remittance of payment by an insurer). It uses graphical business process
models together with automated human workflows to define, automate and
orchestrate transactions and the exchange of information between internal
business applications, people and external trading partners.
(2) Business Analysis and Monitoring, or BAM: BAM provides both historic and
real-time monitoring and analysis of business processes, providing greater
visibility and business intelligence needed to optimize operational
efficiency. Our two key BAM components, Cockpit and Analyzer, are designed
to continuously gather business process data across applications, human
workflows and trading partner interactions; analyze and visualize this data
in real time; and enable business executives and process owners to identify
and respond to both business and integration problems or opportunities as
they occur.
(3) Business Vocabulary Management, or BVM: BVM is comprised of content and
tools that enable the flexible, scalable management of translations between
industry-specific and application-specific data formats and meanings
(vocabularies) as represented in electronic transactions between businesses
(e.g. via Electronic Data Interchange, or EDI, or eXtensible Markup
Language, or XML), and between a company’s internal applications. BVM uses
automated exception handling, business rules-based validation and advanced
data transformation designed to ensure that differences in how data is
represented does not interfere with successful completion of a business
transaction (e.g. fulfilling a customer’s order, processing a healthcare
claim, or settling a financial transaction). To address the specific needs
of each industry, BVM provides packaged vocabularies for various industries
based on the specific business terms used within those industries.
(4) Business-to-Business Integration, or B2B: B2B enables the secure and
reliable completion of transactions and the exchange of business information
between customers and partners over the Internet to support collaborative
business processes. Combined with BPM and BAM, B2B helps companies manage
their value chain interactions from end to end as an integrated part of
their larger business processes.
(5) Enterprise Application Integration, or EAI: EAI enables the secure and
reliable movement of information in and out of internal business
applications. By enabling internal applications to communicate with one
another, EAI helps unify and improve enterprise processes while maximizing
the value of a company’s application investments. Companies may use
Vitria:BusinessWare’s BPM, BAM and BVM capabilities to control business
processes on top of industry-standard methods of transporting data from
application to application (such as Web services and Java Messaging Service)
or third-party EAI infrastructures.
Vitria:BusinessWare allows customers to solve their business problems using
graphical models rather than developing custom programs. Instead of writing
new software programs, business managers can create visual diagrams of
business processes, called “process models,” using a point-and-click user
interface. Vitria:BusinessWare then translates these process models into
software programs that automate the flow of information across a company’s
underlying IT systems.
Once customers use Vitria:BusinessWare to define their business process
models and integrate the underlying IT systems, people and partners,
Vitria:BusinessWare automatically controls the flow of information across
the IT systems as specified by the process models. Vitria:BusinessWare
continuously analyzes the customer’s business processes and can
automatically change the processes in response to this analysis. This
capability allows companies to transform the information flowing through
their IT systems into “actionable intelligence” that enables business
managers to optimize their business operations.
Enterprise Application Integration -
Category Directory
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